How Dove's 'Real Moms' Campaign Perfectly Captures Motherhood

two moms with babyDove US/YouTubeWhen it comes feel-good advertisements that speak to the heart of celebrating positive body image and individuality, Dove has a fairly awesome track record -- that just got even better. The company's latest #RealMoms campaign for Baby Dove features several women talking about what works for them -- and standing up for what they believe in as moms, damning the label "perfect" in the process. In other words, they're saying that there's no one "right" way to parent.

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For instance, one first-time mom named Jazzie, a stay-at-home mom "figuring it out as I go," explains how family members want to weigh in and tell her how certain things are done. But she says she wants to stand her ground. Looks like it's working: 

mom, dad, baby in bedDove US/YouTube

Meanwhile, Shea, a grad student who appears alongside her female partner (both below), explains, "We are both his biological parents .... We're both going to be moms!" 

two moms with babyDove US/YouTube

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And a rock climber named Jackie (holding her baby here) shares, "I don't think I could be the mom that I want to be without climbing in my life. It keeps me who I am."

mom holding babyDove US/YouTube

Then there's single mom and tech manager Seung, who shares that she's raising her son on her own. "I'm happy where I am, and I get to make my parenting decisions on my own," she reveals.

mom reading to childDove US/YouTube

These are just a few of the moms whose lives we get a glimpse of in the empowering ad. And there's so much to love about even the few details that they're sharing about their perspectives on motherhood. 

Because, mommy-shamers aside, what mom hasn't heard from a well-meaning friend, a family member, a coworker that she should be doing this, not that? At the same time, there's so much pressure to be on your A-game at all times.

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Hearing these women share their truths and their stances -- knowing that they're standing up and saying, "The perfect way to parent is how I am choosing to do it" -- is nothing short of awesome! Cheers to Dove for featuring their stories and encouraging #RealMoms everywhere to trust their own way -- no matter what motherhood looks like for them. 

Here's the ad in full.

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