Brawny
If you're noticing a boost in ads with a femme-positive message this month, you're not imagining things. Companies like Ann Taylor, Procter and Gamble, and even paper towel maker Brawny (yes, the people with the "Brawny man") are turning over their advertising dollars to pay tribute to women in honor of Women's History Month.
And while you're riding high on the feminist wave, take a look at some of the other cool things big companies have done to pay tribute to women.
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Since its first commercial featuring women of all shapes, sizes, and ethnicities kicking some serious butt to the tune of Missy Elliot's "Get Your Freak On" aired in 2015, millions of people have watched Sport England's take on inspiring women to get moving. On February 24, the company launched its new ad -- just in time for Women's History Month -- featuring Maya Angelou reading her poem "Phenomenal Woman."
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Not only has Brawny replaced images of its iconic Brawny man with a diverse crop of women, but the company has also partnered with Girls Inc. this month. The nonprofit will receive a $75,000 donation from Brawny to help fund opportunities for girls in STEM.
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The creative team behind Ann Taylor's new ad, "This Is Our Time," is 100 percent female, as is its focus: looking back at the women who have paved the way for the women we are today.
More from CafeMom: Kellyanne Conway Admits Working Moms Struggle -- If Only She Could Change That
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CoverGirl introduced its #GirlsCan campaign in February 2014, just as Women's History Month was about to begin. Featuring the likes of Pink, Janelle Monae, Ellen DeGeneres, and more, the campaign kicked off with the famous women talking about the things they were told they couldn't do because they were girls -- before turning to the new motto and encouraging women to make the world more "easy, breezy, and beautiful."
More from CafeMom: 4 Inspiring 'Cover Girls' Who Are Showing Our Daughters They Can Do Anything
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Procter & Gamble flipped tired old gender expectations in its new ad, #WeSeeEqual, a powerful video that shows dads changing diapers and little girls of color making science magic in the kitchen.
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Indian laundry detergent maker Ariel India kicked off Women's History Month in 2016 with a viral hit: an ad focused on men and women sharing equal responsibility for tasks around the home.
More from CafeMom: 23 Female 'Firsts' Who Broke Glass Ceilings in Their Fields
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NikeTechnically Nike's "Better for It" campaign began just as Women's History Month was ending in 2015, but the company kept it going for a year, highlighting female athletes all along the way.
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Google's interactive Doodle, shown on the home page all day on International Women's Day in 2016, sent browsers to a video showing stories from women and girls sharing their dreams.
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The Salvation Army took a viral sensation -- a dress that people argued over for days -- and turned it into a strong statement about domestic violence in March 2015.
More from CafeMom: 10 Ways the 'Day Without a Woman' Rocked Our World
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Advertising agency TWBA created a series of ads in March 2016 to remind men that women's issues are not "just" women's issues.
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Microsoft told little girls to make what's next with this ad from 2016, challenging them to be the change they want to see in the world.
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FacebookFacebook propped up women in 2016 with this reminder that we can't do it alone -- it takes a village of women to make it happen.
More from CafeMom: Here's Why Persistent Women Are Both Loved & Loathed
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ESPNW has created a short film -- When I Play -- to pay tribute to the women who refuse to listen when they're told they shouldn't be playing ... whether it's because they shouldn't get that dress dirty or because they're "just a girl." The woman-produced film is available now on the company's website.
