Target Wins With Parents by Featuring Child With Disability in Halloween Ad (VIDEO)

girl with disabilities Target adHalloween just got a lot sweeter for parents whose children have disabilities. In an ad for costumes, Target features a young girl with crutches and prosthetic legs dressed as Elsa from Frozen, and the positive response from families and advocates for those with special needs has been overwhelming. 


Because it's rare to see children with physical, mental, or social challenges featured in ads, Target's flier has struck a chord with many parents who want their children to "be seen" and be able to enjoy the same experiences as their peers. 

This goes such a long way toward promoting acceptance and inclusion, and it's something that many parents feel is long overdue. Mom Jen Spickenagel Kroll wrote in a thank-you to Target on Facebook:

I wish more advertisements and just anything in the media showed real people instead of just perfection.

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Her sentiments are echoed by thousands who feel that their children never have an opportunity to see themselves reflected in the media. 

Dear Target, I love you. Thank you for including a child with braces and arm crutches into your advertising campaign!...

Posted by Jen Spickenagel Kroll on Sunday, October 18, 2015

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This ad isn't just a good thing for children with disabilities. It's important for other children as well, as it helps them realize that their peers with challenges are not so different after all. 

For many parents of children who are differently abled, having their son or daughter stared at by peers is heartbreaking. Having more ads like this and more characters on television who are facing challenges will help normalize disabilities and hopefully remove the stigma that is often attached to them. 


Image via Jen Spickenagel Kroll/Facebook

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