Steve Jobs Action Figure Is a Shameless Attempt to Cash In

steve jobs action figureIt's barely been three months since Apple icon Steve Jobs lost his battle with pancreatic cancer. But the Chinese company InIcons has already decided to immortalize the man behind all things iPhone and iPad by creating a lifelike collectible Steve Jobs "action figure" that is set to premiere next month and retail for $99.99. Sadly, this is no joke.

The foot-tall figurine is decked out in the typical Steve Jobs outfit -- you know, black turtleneck, rimless glasses, and jeans. And will reportedly come with a stool and a backdrop that reads “One More Thing..." which references the catchphrase Jobs would use at press events where he'd debut the latest Apple gadget. So far, it doesn't sound like InIcons has any plans to include a mini iPad or iPhone with the plastic version of Jobs, but who knows if that could be a follow-up product?! Ugh! With hope, the company won't have the opportunity to, because Apple will crush this before it becomes a reality! 


As you'd imagine, the tech company might be fighting InIcons over the product. They've reportedly said, "Mr. Jobs has not consented to the use of his name and/or image in the product." And InIcons has already halted pre-orders, which were set to begin shipping in February. So it's quite possible Apple has put the kibosh on it. Please, oh please let that be the case!

As "collectible" as the item may seem, I really feel like it takes honoring Steve Jobs' memory one step too far. I can't see this being something he would have gotten a kick out of or wanted, and I can't imagine anyone who is that psyched about Apple brand to find this tasteful. What's more, we have plenty of other ways to remember the man and honor his legacy. We're continuing to cherish his innovative products. Every day, we use our iPhones to text, call, or Google, give and get iPads as gifts, do our day's work on MacBooks, etc. I'm sure that's the way he would have wanted to be remembered. Not through a $100 tasteless "action figure."  

Do you think the action figure seems tasteless or like a respectful tribute to Jobs?


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