Santa Relies on iPhone’s Siri to Make His Job Easier (VIDEO)

Apparently even Santa can't be expected to remember all his important Christmas duties this year without a little technological assistance. I can't say I blame him—with only a couple days to go before we head out to visit family for the holidays, my phone is stuffed with reminders and packing lists and to-do checkboxes. And I don't even have to travel around the world delivering a mind-boggling amount of gifts to billions of kids over a 24-hour period.

According to a smart new ad for the iPhone 4S, Santa Claus has a new helper this year—someone to help guide his sleigh, find directions to children’s homes, and pull up his “naughty or nice” email list upon request.

No, it's not an elf, or Rudolph, or even Mrs. Claus … it's Siri, everyone's favorite fembot voice command module.


Apple typically runs at least one holiday shopping promo each year, and they just released their 2011 Christmas-themed commercial this past Sunday. While in past years they've focused on Macs, iPads, and iPods, this one's definitely plugging the iPhone—but note the clever way they don't even mention the product:

I can't think of a single Apple ad that hasn't been unique and interesting to watch, and this one's no exception. It's a great way to underscore Siri's strengths by touching on a variety of what the voice assistant can do (provide directions, give weather updates, drearily inform you of your upcoming "3.7 billion appointments").

If I have one criticism, it's that the combination of
warm jolly Santa and the inhuman Siri makes for a bit of a strange mashup. I've never liked Siri's voice, and hearing it with the charming music background and the pretty bokeh Christmas lights and Santa's wry cookie-chuckle is just … wrong, somehow.

Still, it's a hell of a smart ad, and a timely one for Apple. Since the iPhone 4S has few design changes over the previous model,
Apple is clearly promoting Siri as the main selling point—one that will hopefully be a popular gift item this holiday season. While iPhone 4S sales have been brisk, they've got some work to do if they want to sell 30 million units this quarter, as some (excitable) analysts are predicting.

What do you think of Apple's new ad?

Image via YouTube

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