Here’s Proof That Google Bosses Think Google+ Is a Failure

google Google+ is one big failure. You know it. I know it. The American people know it. Oh, and Google knows it, too.

Turns out that out of the company's top 18 executives, only two (two!) could be considered active users. Five others are minimal users, including CEO Larry Page, who's only had seven posts since the site was launched a few months ago. Eight have never posted a thing. And three, including Google's chairman, Eric Schmidt, don't even have Google+ accounts.

At first, I chalked this up to the simple fact that they're too busy, you know, running Google to post things like, "Totes excited about happy hour tonight." But then one of their executives accidentally posted something that was meant for Google employees only. And it was about how Google+ sucks. Awkward.


Steve Yegge, a senior engineer who's been with the search engine for six years, wrote a post on his Google+ account, citing the social media service as an example of Google's "complete failure to understand platforms." He called Google+ "a knee-jerk reaction, a study in short-term thinking, predicated on the incorrect notion that Facebook is successful because they built a great product." He continued: "Facebook is successful because it is different for everyone. Some people spend all their time on Mafia Wars. Some spend all their time on FarmVille. There are hundreds or maybe thousands of different high-quality time sinks available, so there's something there for everyone." Which is true. And not the case for Google+.

This, of course, was not meant for me, or you, or anybody non-Google to see. And therein lies the problem. See, the fact the Google+ isn't successful, or entertaining, or worthy of our time isn't just solidified by the fact that its executives don't use it. Or that one of the company's engineers doesn't approve of it. It's that Steve Yegge wrote and published the post for everybody to see -- by accident.

Google+, unlike everything else Google does, isn't user-friendly. It's not aesthetically pleasing. It's confusing, weird, and, well, kind of unattractive. Not saying Facebook is the van Gogh of the Internet, but it's lively, it's colorful, and most importantly, it's easy to understand and use.

If Google+ is going to continue to try to move forward with this venture, a lot of changes need to be made. And they should start by having their executives sign up. Because maybe they'll be able to figure out how to fix what's wrong.

Do you use Google+?


Image via Magnet 4 Marketing dot net/Flickr

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