Why Your Kids' Names May Wind Up on Porn Sites

Have you heard about the upcoming .xxx domains that are about to be, uh, released online? You know, the titillating new web suffix designed specifically to house the adult content so juicily rampant in the Internet's moist and unlit crevices?

While the .xxx domains will open for public registration on December 6, a number of businesses are currently eligible for early registration. Existing porn websites, unsurprisingly, but also businesses outside the adult industry that want to protect themselves from the unsavory situation of having someone else affix a .xxx to their name. (For instance, BluesClues.xxx? OH DEAR GOD THAT'S NOT A PAWPRINT NOOOOO.)

Naturally, making sure one's trademark isn't besmirched with porn won't be free: Each nonrefundable application will cost several hundred dollars. (Holy money shot, Batman!) Here's what I'm thinking, though: What about protecting personal names? Specifically, my kids' names?

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As of yesterday, the ICM Registry rolled out a "sunrise period" that allows businesses to register .xxx domains ahead of time. Following that, there will be what they're calling a "land rush," which will last for 18 days and is only for the adult industry. Finally, on December 6, the triple-x domains become available to anyone and everyone.

Here's an amusing and totally G-rated video to explain the whole process:



So businesses can pay a fee to make sure no one ever puts up a Disney.xxx website or whatever, and some number of celebrities are preemptively protected from having their names turned into porn locations. (Why the celebrities don't have to pay just like the businesses do isn't clear.) ICM has said in the past that a total of about 15,000 domains have been registry-reserved, including hundreds of celebrities, the names of the world’s capital cities, and the “premium” names that ICM plans to auction.


Okay, but what about you and me? Can someone make a LindaSharps.xxx if they want to? Do I have the option to make sure some school bully doesn't decide to make a porn hub out of my kid's name?


ICM has said “unauthorized registration of personal names” will be forbidden, but as of yet, there are no details behind that statement. All I know is I'm not famous enough to be on their list of blocked domains, and I'm not a corporation (nor am I made of money), so I can't buy protection for my family name.


I'm not saying I'm consumed with worry over this possibility, but it's certainly an interesting wrinkle in this new service that's supposed to -- in ICM's words -- "put Internet users in control of the content they want to view."


What do you think about the .xxx registration and protection rules?



Image via ICMRegistry.com

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