Social Media Takes College Party to a Crazy New Level (VIDEO)

ram's pointe pool party coloradoMeeting a stranger online to go on a date has never really freaked me out, but meeting up with 4,000?! Yeah, that would be a problem. Thanks to what started out as an innocent-seeming Facebook ad, between 2,000 and 4,000 people ended up at a back-to-school party in an apartment complex close to Colorado State University on Saturday. No joke. In fact, the Denver Post ran a quote describing it as "a combination of Woodstock, Animal House, and Girls Gone Wild." Eeeeesh!

When the cops broke it up two hours in, four people, including two college football stars, were arrested, and several people were passed out and vomiting. Ambulance responders were overwhelmed with alcohol overdose cases. Gah!

Whoever had the brilliant idea to throw this party must have realized a Facebook ad differs from a regular Facebook event invite in that you reach, well, thousands of people. They obviously intended to lean on the social network to throw an out-of-control bash.


This incident bears a striking resemblance to another involving a 16-year-old girl whose birthday party became a "legendary" event when she unintentionally invited, uh, everyone on Facebook (OMG, she's the real-life Katy Perry in the "Last Friday Night [TGIF]" video!). She reportedly forgot to set her invite to private. D'oh. Sure, she was careless, but you could also point the finger at Facebook for not ALWAYS defaulting to very tightly-controlled, private settings when it comes to event invites.

As for the massive college bash, maybe Facebook should have tighter controls on ads for uh, house parties. That aside, whoever put up the ad should be taken to task -- if not by local authorities for violating the city's laws on nuisance gatherings, then at least by the apartment complex.

Don't get me wrong ... Facebook and the web in its entirety can be an extremely valuable way to reach out to tons of people. Look how people use Twitter to share information about the natural disasters we experienced across the country last week. Or how the web has made philanthropy so accessible (think charitable birthday wishes on Facebook's "Causes" app).

But this incident certainly proves the power to reach the masses via social media can't really ever be taken lightly. It's gotta be used responsibly.

Here's some footage of the party, which is on YouTube, because some kids must still be super-proud of what they pulled off:

What do you make of this incident?


Image via YouTube

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