Farm This Way: GagaVille to Launch Next Week

Quick, let's do a word association game about Lady Gaga. Let's see, meat dress, outrageous, egg stunt, Madonna ripoff, and ... FarmVille?

Yes, FarmVille. Starting on May 17, Lady Gaga will materialize as a new neighbor next to your FarmVille plot. However, while your farm has boring cows and crops and whatever, Gaga's will feature crystals, unicorns, and leather-clad sheep riding motorcycles. GagaVille visitors will not only get to enjoy this thrilling pastoral scenery, they'll be the first to hear unreleased songs from Gaga’s album Born This Way, available May 23.

Oh man. Now Facebook's going to gross me out even more, what with people constantly begging for help "plowing their fields" and "touching their melons" and "playing with their Gagas" and all.


Each day, GagaVille players will be able to earn access to a track from the new album, along with remixes you won't be able to get anywhere else. It doesn't sound like you'll actually get to download the songs—there's a special player embedded in the game that lets you listen. If you do want to own the music, a full Born This Way album comes bundled as a free download when you buy a $25 Zynga game card at Best Buy.

I have to hand it to Ms. Gaga, she's either a marketing genius or she's got a crackerjack business team on her side. I don't really understand the FarmVille appeal, but over 46 million people each month certainly do. Thanks to its enormous audience, the game's developer Zynga is a gold mine for a marketing deal.

A Gaga/Zynga partnership may sound like a combination of Latin fitness craze and allergy medication, but it's one hell of a clever product placement. There's more, too: the deal also includes a “Words With Gaga” contest in Zynga’s wildly popular Words With Friends game. If you play the Gaga word of the day—announced on Gaga’s Facebook Page each day—you get a chance to win concert tickets and a signed copy of Born This Way.

Personally, I'm not in love with what I've heard so far from Born This Way, but who cares what I think? She's going to sell billions, and deservedly so. The promotion she's been doing for this album has been a work of art, in and of itself.

Will you be playing GagaVille when it launches on May 17?

Image via Zynga

Read More >