With Cairo Tweet, Kenneth Cole Joins List of All-Time Biggest Twitter Fails

It was the tweet heard round the world today, and it came from ... Kenneth Cole?

The firestorm started after the company's namesake chairman tweeted the following at around 10:30 a.m. EST: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online... -KC."

It was eventually followed with a weaselly declaration that the company wasn't trying to make light of the increasingly violent political situation in Cairo, despite the fact that it's hard to understand exactly how it wasn't doing JUST EXACTLY THAT.

Thanks to Kenneth Cole's itchy tweeter-fingers, the company now joins the Twitter Hall of Shame, which includes the following inglorious members:


Skittles. The PR geniuses at Skittles once got the brilliant idea to redirect the Skittles.com to a Twitter search results page, showcasing such prankster gems as: "Skittles got stuck in my mouth while I was driving, forced me to slam into orphanage, killing hundreds. I’ll never eat them again.”

Anonymous female jobseeker
. Twitter user "theconner" landed a job with Cisco, then tweeted the following: "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." Cisco promptly rescinded their offer.

. Ketchum PR executive James Andrews posted the following about Memphis: "True confession but i’m in one of those towns where I scratch my head and say “I would die if I had to live here!'" Too bad he was visiting Ketchum client Fedex, whose employees didn't exactly enjoy the comment about their hometown.

Mark Cuban
. The notoriously loud-mouthed owner of basketball team The Dallas Mavericks once took to Twitter in order to voice his disapproval over league officiants during a game, posting, "How do they not call a tech on JR Smith for coming off the bench to taunt our player on the ground?" The NBA fined him $250,000 for "repeated misconduct."

. "This is how I get ready," posted Coco, perhaps better known as Mrs. Ice-T, or That Chick With the Giant Ass. And then she included this picture. Take note, Kenneth Cole—some things just can't be unseen.

Can you think of any major Twitter fails to add to the list?

Image via Flickr/playerx

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