I inhaled a Peppermint Mocha Latte from Starbucks this morning. I shouldn't have, because a small cup costs almost $5 and I'm trying to be better about throwing away my money, but boy oh boy, was that cup of coffee an absolute treat. Many times I've thought to myself: my dumb Starbucks addiction costs me too much money. Dumb, dumb Starbucks and its dumb, delicious coffee.
Well, one shop in California is set to make a killing based on that very idea. Dumb Starbucks -- which is the actual name of the shop -- opened in Los Angeles this weekend and java-loving folks just can't seem to figure out if the place is what it claims. It looks like a Starbucks, with identical font and a near-mirror image of its green logo, and it acts like a Starbucks -- doling our fraps, caps, and chocolate chai tea lattes -- but each of its items has been christened "dumb": Dumb Iced Coffee, Dumb Blonde Roast, Dumb Norah Jones Duets. So what's the deal here?