The newest trend in cupcakes? Cupcakes for dudes; at least that's according to Epicurious.com, which reports that New York's new Butch Bakery takes a masculine approach to the petite-sized cake with names that reek of testosterone ("Jackhammer," "Beer Run") and macho flavors (rum-soaked vanilla cake, whiskey cake).
From the Butch Bakery Web site: "Our objective is simple. We're men. Men who like cupcakes. Not the frilly pink-frosted sprinkles-and-unicorns kind of cupcakes. We make manly cupcakes. For manly men."
Now, I don't know about you, but I've never seen a man complain about frilly pink-frosted sprinkles and unicorns when there's cake involved...
Do we really need a studly version of the cupcake so that men feel more comfortable eating them? Check out our (informal) reader poll...
Poll: Do most men consider regular cupcakes too "girly" to eat?
- Gramsmom: That's absurd. Real men eat cupcakes!
- Nicolemstacy: I've never seen a guy turn down cupcakes or any other baked dessert for that matter. My hubby can tear up some cupcakes and make it look manly!
- MythicMMM: I think that description is reserved for tiramisu. Men will gorge themselves on bite-sized cakes all day if you let them.
- KTMOM: The only problem with cupcakes and men is that they can't eat just ONE. They want three or four!
- Anonymous: My brother prefers [cupcakes] to cake because he doesn't need a fork and can just shove the whole thing down his throat in one bite—he's 26.
What do you think? Do we need a manly version of the cupcake?
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Comments (10)
I think if you're selling them to young guys that are just walking down the street, they may be more likely to purchase a more "manly" cupcake than a pink one. Is it necessary? No. Is it a cool marketing strategy for a bakery? I think so.
I'd love to see pictures of the guys that choose these cupcakes. It would be funny. Maybe I'll head on over to the Butch Bakery and check 'em out.
I think it's just fun and funny.
I agree with toriandgrace! LOL
:) Cute and funny!