What Do You Make Better Than Anyone Else?

Kim Conte
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Is there a food or dessert in particular that you can make better than anyone else...maybe something that your friends and family have told you is so amazingly good that you should try to sell it?

 

That's exactly what happened to Lorin Rokoff: She found a way to turn her passion for baking into a successful business cleverly named Hot Blondies Bakery.


Hot Blondies Bakery is a online, gourmet bake shop, which sells blondies and brunettes (brownies). The idea for the business started a year ago when Lorin and co-founder Laura Paterson were working together at an unsatisfying office job. Lorin would always bake brownies and bring them into the office; and Laura, (who has expertise in marketing and brand development), would eat them. From there, Hot Blondies Bakery was born.

 

Neither Lorin nor Laura come from a professional culinary background, so they had to do a lot of research online and reach out to people who were more familiar with the food industry. Their perseverance, creativity, and passion paid off, however; they recently launched their e-commerce site, and orders have been pouring in. Their clients already include Google and NBC.

 

Besides the classic versions, Hot Blondies also offers other delicious flavors like Butterscotch White Chocolate, Nutella Hazelnut, and S'Mores. And if you taste one of these treats, it's easy to see why the business has taken off so quickly. They're crispy on the outside, gooey in the middle, and ridiculously, wonderfully rich. I'm actually cutting them into bite-sized pieces and serving them for dessert to my in-laws this weekend—that is if  there are any left as I'm having a hard time keeping my husband away from them!

 

Do you ever dream of starting your own business? What do you make better than anyone else?


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