Kellogg's Frosted Mini-Wheats: False Advertising?

Kim Conte
18

 

 

 

Kellogg Co. is settling federal charges that it falsely advertised the benefits for children of eating Frosted Mini-Wheats.

Do you remember those television commercials with the little cartoon Frosted Mini-Wheat who said that attentiveness improved 20 percent in children who ate the cereal, compared with those who skipped breakfast?

Apparently, that information was exaggerated...

According to the Federal Trade Commission, the study that those ads refer to states that only half of the children surveyed had any benefit to their attentiveness, and only 11 percent of children's attention improved 20 percent.

As a result of this misleading advertising, the FTC has proposed a settlement that would bar Kellogg's from making misleading claims for its breakfast and snack foods and from misrepresenting studies. Although Kellogg's has not admitted to being guilty of the charges, it has agreed to settle.

Are you ever distrustful of health claims made by food companies? What do you think about misleading advertising, especially when it is targeted to kids?


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