Chain restaurants like Chipotle, T.G.I.Fridays, Outback Steakhouse, and Quiznos are introducing smaller, lower-priced portions to attract budget-conscious customers in the recession.
Have you seen these new, downsized menu items, yet?
Restaurants across the country have seen a drop in traffic in recent months because many customers prefer to save money and eat at home during these tough economic times. Smaller, lower-priced items may be attractive to these customers, as well as those people who prefer downsized portions for weight management or other health issues.
Here are some national chain restaurants who are adopting this strategy:
- Chipotle plans to feature new "Low Roller" items (priced between $2.35 to $6.35) including single tacos, soup and salad sides, and a kids' menu.
- T.G.I.Fridays offers a "Right Portion, Right Price" menu with several smaller-sized entrees.
- Outback Steakhouse has a new menu with 15 items under $15, starting at $9.95 including roasted filet tenderloin.
- The Cheesecake Factory is offering a 16-item small plate menu priced from $3.95 to $6.50 each.
- Quiznos has introduced a new, smaller "Toasty Torpedo" sandwich, which costs $4.
- Burger King now sells "BK Burger Shots", which are mini hamburgers available in two-pack ($1.39) or six-pack ($4.09) packages.
- PF Chang's has $2 mini desserts.
What do you think about this business strategy? Are you more likely to take your family to eat out now that chain restaurants have smaller, lower-priced menu items?