Which Tropicana Orange Juice Carton Is Better?

on February 24, 2009 at 4:30 PM

I chuckled when I read that orange juice drinkers across the nation were outraged when Tropicana recently redesigned the packaging of its pure premium orange juice—eliminating the iconic image of the orange with protruding straw. In fact, response was so negative that Tropicana announced it will bring back the previous version next month! Apparently, people are serious about their orange juice carton!

The image on the left is the new, redesigned packaging. The image on the right is the original packaging with the straw and orange. Which do you like better?

According to an article in the New York Times, people unhappy with the redesign found the new packaging to be "ugly," "stupid," and resembling a "generic brand." Overall, customers found the new carton to be difficult to distinguish from other brands of orange juice. Pressure from people passionate about the old carton was so intense that Tropicana is returning to the original packaging.

What do you think? Are you outraged over the redesign of the Tropicana carton? Or do you find this whole business as hilariously irreverent as I do?

About the author Kim Conte

has shoes that make people stop her on the street and ask "Where did you get those?" but it doesn't work for taxi cabs as she was hit by one ... and lived to tell the tale. She has more freckles than Lohan but way less attitude. And she's a fierce cook with tons of recipes to share -- and wishes she could share some with Bourdain.

Filed Under: drinks, kid-friendly, products, trends

Comments (24)

MorbidFraggle

on Feb 24, 2009 at 4:38 PM

I think the classic carton is much more appealing.

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tyfry7496

on Feb 24, 2009 at 4:44 PM

As long as it is still 100% orange juice in the carton, I could care less what the carton looks like.

zombie_mommy

on Feb 24, 2009 at 5:22 PM

pepsi cola redesigned all their stuff too, but i guess no one cared about that. as long as it is still the good stuff inside, i don't care what the design is on the outside.

SabbyMommy

on Feb 24, 2009 at 5:37 PM

The new one looks to retro, and generic... , and to the PP, I think pepsi's redesign is horrible too.. it looks generic as well... It took me a few moments to realize that Sierra Mist was from Pepsi and not a generic brand.

RanaAurora

on Feb 24, 2009 at 6:40 PM

The new one makes it look like it's a store brand.

ChristianBabe87

on Feb 24, 2009 at 6:48 PM

I agree with the sierra mist it took me a while to realize that is what it was.

MOM22QTS

on Feb 24, 2009 at 6:50 PM

the older one.

Pollymom

on Feb 24, 2009 at 7:06 PM

I like the one with the orange & straw on the carton also. The other one does look like a generic brand.

Pepsi's new logo kinda sucks. LOL

DayDaysmom19

on Feb 24, 2009 at 7:28 PM

I like the classic carton. I think the new one looks like a generic brand of orange juice.

iluvmypreemies

on Feb 24, 2009 at 7:35 PM

I ONLY drink Tropicana and when I went to buy some the other day I was thinking WTF is this? lol I made sure to really read the carton to make sure that Tropicana Florida Pulp Free is what I was buying. lol

Honestly I do not care as long as buy the right one lol.