Nestle Makes a Sweet Announcement Moms Will Love

nestle removing artificial colors, flavorsGood news for moms and candy-lovers everywhere! Nestlé USA has made the sweet decision to remove artificial colors and flavors from over 250 foods, including its beloved chocolates, by the end of 2015. 


The maker of the yummy Butterfinger, Baby Ruth, Crunch, and 100 Grand bars is the first major US candy manufacturer to announce it'll do away with those mystery ingredients such at Red 40 and Yellow 5. (It's always hard to truly enjoy crunching down on something that sounds like it was cooked up in a lab and bears little resemblance to "real" food, isn't it?) 

The new products, which Nestlé says will retain the same flavor and price point, will start popping up on shelves in mid-2015 and will proudly display a No Artificial Colors or Flavors claim on the packaging. 

Let's hope they're available in time for one of the biggest candy holidays of the year: Halloween. This way moms who don't like the idea of mysterious additives served up alongside chocolate and sugar can steer their little ones toward this non-artificial choice.

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We also have to wonder if this will inspire other candy makers to follow suit? We certainly hope so! A little less guilt over letting your kids gobble up that candy sounds pretty good to us!

Does this news make you more inclined to buy Nestlé chocolates over other brands?


Image © MalyshevMaksim/shutterstock

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