Starbucks Raises Prices on Several Key Items We'll All Still Buy

Raising the prices at Starbucks is a little like increasing the price of a mansion from 1.2 million to 1.3 million -- does it really matter at that point? Few of us feel good about throwing $10 away on a cup of frothy, sweet goodness, but heck, the pain of having an empty wallet is so much easier to digest over a Caramel Ribbon Crunch Frappuccino (yep, that's a real drink, guys).

If you are a fan of Starbucks, get ready to pay even more. Starting Tuesday, some, though not all, drinks will increase in price by 5 to 20 cents. And if you think you're being all thrifty and saving your pennies by buying Starbucks brand coffee at the grocery store, think again: you're going to pay $1 more -- the price will leap from $8.99 to $9.99 for a 12 ounce bag. Here's what you need to know.


The biggest jump in price -- aside from its bagged coffee -- will be its Tall and Venti Latte and Mocha drinks, which are expected to go up between 10 and 20 cents. Grande and Venti brewed coffees will also go up by 10 to 15 cents. Prices for Starbucks K-Cups, Via, and Seattle's Best Coffees will not increase, and food prices are expected to stay the same.

There's some controversy over why Starbucks is raising its prices and whether it's fair to do so, yada, yada. The corporation can do whatever it wants because its owners are in the business of making money, not of making sure we pay nickels to get our caffeine and sugar fixes.

And the truth is: it doesn't matter if Starbucks raises its prices every week -- people are still going to flock to the cafe/store because its products are yummy, plain and simple.

I've always regarded Starbucks as a "luxury" item I certainly don't need, but want. I save it for special occasions and rely on my trusty old French Press for everyday coffee. And this price hike will do very little to keep me from ordering my oh-so-comforting vanilla latte when I need a little treat to get me through a dreary day.

With that said, Starbucks: you can stop raising your prices now, please. Thank you in advance.

Do you love Starbucks? Will you continue to buy their beverages despite this price hike?


Image via Rudolph Schuba/Flickr

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