I inhaled a Peppermint Mocha Latte from Starbucks this morning. I shouldn't have, because a small cup costs almost $5 and I'm trying to be better about throwing away my money, but boy oh boy, was that cup of coffee an absolute treat. Many times I've thought to myself: my dumb Starbucks addiction costs me too much money. Dumb, dumb Starbucks and its dumb, delicious coffee.
Well, one shop in California is set to make a killing based on that very idea. Dumb Starbucks -- which is the actual name of the shop -- opened in Los Angeles this weekend and java-loving folks just can't seem to figure out if the place is what it claims. It looks like a Starbucks, with identical font and a near-mirror image of its green logo, and it acts like a Starbucks -- doling our fraps, caps, and chocolate chai tea lattes -- but each of its items has been christened "dumb": Dumb Iced Coffee, Dumb Blonde Roast, Dumb Norah Jones Duets. So what's the deal here?
Dumb Starbucks has a Twitter account and acknowledges that it is ripping off, or mocking, the real corporation. Beneath one of its photos, a caption reads: "Go buy some @dumbstarbucks before dumb lawyers get to it." At the store, which handed out free coffees this weekend as part of a promotion, workers distributed printed FAQ sheets that promises the place is a legitimate business, but that “for legal reasons Dumb Starbucks needs to be categorized as a work of parody art."
This has to be a marketing ploy created by the real Starbucks, right? There can't actually be a Dumb Starbucks? Who wants to place a bet alongside me on that one?
As far as the concept goes -- assuming this is an actual entity separate from Starbucks -- I think it may attract people who are "too cool" for corporations. Personally, I would choose Dumb Starbucks over Starbucks if, and only if, its products were sold at a lower price. If I can get a "dumb" version of my beloved Peppermint Mocha Latte for a dollar less, I'm in. But if it doesn't taste as great -- because, let's face it, Starbucks makes a damn good drink -- I'd rather cough up that extra dollar and enjoy my "smart" beverage, which I admit I'm totally dumb for buying in the first place.
A really funny idea, but I'm skeptical. Will the real Starbucks please stand up?
Do you think Dumb Starbucks is an actual business separate from Starbucks or is this a marketing ploy? What do you think of this idea?
Image via Twitter