Marketing Healthy Foods to Kids Just Got A Lot Easier Thanks to Michelle Obama (PHOTOS)

appleThe First Lady Michelle Obama knows that the way food is marketed to kids is everything. She's calling together a summit on food marketing. She hopes that by bringing together media and food marketing executives, we can find a new way to market healthy foods and someday banish the pervasive junk food ads from the screen.

But how do you make a peanut as compelling as peanut brittle? How do you convince kids that a glass of water is as exciting as a green soda? It's a tough problem, but an important key to solving the childhood obesity epidemic.

Junk food commercials are fun and flashy. If you could advertise fruits, vegetables and water to kids in a way to make them seem just as appealing, you'd hit the healthy advertising jackpot. All of this got us rethinking about how we approach our favorite healthy snacks.

We've compiled a slide show re-imagining how our favorite healthy snacks could attract a younger audience. Get ready, we're about to change the way you watch snack-food commercials! Read on for a delicious taste of what we've got in mind.

What healthy foods would you try advertising to kids?


Image via Tdring/Flickr

barack obama, cooking with kids, healthy choices start slideshow


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Kate Cooley

The problem isn't how they're marketed. The problem is how they're priced. We'd buy WAY more fresh fruits and veg if it wasn't so cost-prohibitive to stock up on them AND if they lasted for any length of time in the fridge. As a SAHM, I'm telling you now that there needs to be a change in the price and quality of fresh foods. If I buy produce (and I'm in PA), it's either nasty looking and half-rotten (and then it doesn't get bought) or it's SUPERRIPE (Walmart, I'm looking at you) and on a Baketball Countdown Clock for when it spoils. There has to be a happy medium. If you want me to buy it more often in smaller batches, make it cheaper.

amand... amandajoy21

Or parents could just stop buying the junk and only have healthy snacks and drinks in the house. The occassionally junk food snack isn't harmful, but if you always buy junk and then try to get your kid to eat an apple what do you think they are going to choose? The junk. I agree though that fresh produce needs to be fresher and cheaper. I have bought fresh fruit and had it rot within a day or two.

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