The Easiest Way to Save Big on Organic Food at the Grocery Store

saving money on organic foodBuying more organic food at the grocery store? You’re in good company. The Organic Trade Association reports that 8 in 10 American families say they shop the organic aisle, too. But, yeah, it can be pricey.

Bridget Lappert, the founder of, a website committed to helping young women live the cashmere lifestyle on a cotton budget, says organic doesn’t have to mean expensive.


"Like typical generic brands, most big box stores have store-brand organic lines," she says. "Target is actually launching a new organic line called Simply Balanced later this year."

Other organic house brands include Simple Truth at Kroger, O Organics and Eating Right at Safeway, Wild Harvest at Albertson’s, 365 Everyday Value at Whole Foods, and GreenWise at Publix. These labels are often priced lower than regular organic brands.

Lappert says buying generic organic groceries is a great way to eat healthy without breaking the bank, but consumers should be careful about purchasing products labeled "natural."

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"When you see the word 'natural' on food packaging, it can mean any number of different things, depending on where in the U.S. you are, who the food manufacturer is and what store is carrying the product," she says. "The term 'organic' is strictly defined in the U.S. by uniform, federal regulations."

"Organic," she said, means the food with the label is following a strict set of farming and production guidelines regulated by the USDA. Foods labeled "natural" do not necessarily, so they might be cheaper but they aren't truly organic.

How do you save money when buying organic food?


This post was written by Lesley Kennedy, the senior managing editor at coupon and money-saving site

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