Wendy’s May Be Sending a ‘Secret Message’ to Moms About Their Food

Say What!? 31

wendy's logoHave you taken a close look at Wendy's new logo? It's been out for almost a year, and there's one little detail that's got people arguing: The ruffles in Wendy's collar seem to spell out "MOM." Is this a secret message to moms and kids or just a crazy coincidence? Wendy's claims the "MOM" design is unintentional. "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional," a spokesperson told The Huffington Post.

Well ... even if it was unintentional, it's kind of perfect, isn't it? I mean, with all the effort Wendy's is going through trying to make healthier menu options, it sure doesn't hurt to have the word "Mom" flashing on their logo.

Plus, it doesn't hurt that people just love Mom's cooking -- most people, anyway. So you just happen to let that maternal word slip into your subconscious while you're thinking about where you want to eat. Maybe, just maybe, it would gently steer you to where you think you'll find love and comfort.

As one logo blog points out about the supposedly hidden message in Wendy's logo, "When growing up our brains learn to love what's on the menu at home. Most of us also associate home cooked meals with a safe and loving environment. Most people have a sentimental attachment to at least a few of the dishes their mothers used to make." So of course Wendy's would want to trigger that sentimental attachment in diners -- either with their newer, more healthy menu items or with, oh, I don't know, a very clever logo redesign.

But they'll never tell! Whatever the case is, something is working. Wendy's restaurants featuring the new logo are reeling in 25 percent more in sales. People like eating at Mom's.

Had you ever noticed the word "mom" in Wendy's new logo?


Image via Wendy's/Instagram

chain restaurants, fast food, in the news


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Abby.... Abby.N.Amys.Mom

I think I lost a few brain cells reading this.

Foste... Foster_Mom

So what if it was intentional?  No, I didn't notice it before.......but it would be the least offensive "subliminal message" ever if it were true. 

juju40 juju40

move on

jessi... jessicasmom1

hmm never noticed it unitl you guys pointed it out

Casey Ryan

I noticed it when the logo first changed but when I pointed it out to people they told me I was "seeing things"!

nativ... nativemama18

This is a really dumb choice in story .

Melanie Lucas

the word *MOM* around the childs collar.........wow

nonmember avatar Tulla

SERIOUSLY? This is an article? Who cares if they did that intentional or not. HELLO! It is called MARKETING! No one says we HAVE to BUY the food! Gee, people need to get a life if this actually bothers them.

Betty... BettyBookWorm

REACHING. OMG this is absurd. 

KW1280 KW1280


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