Don't call it a donut shop, OK? Because Dunkin' Donuts is so much more than that, you guys. In an effort to branch out and reach more customers, mainly those on the West coast where there's no D.D. presence, the organization is trying to re-brand themselves as a "beverage company." If you thought you were the only one obsessed with Dunkin' Donuts coffee, think again. Your secret is out.
Reportedly, coffee and drink sales make up 58 percent of the sales at Dunkin', so the shift in focus makes sense. Their retail coffee selection has been performing really well in stores, too, and it's time to recognize that donuts might be of secondary value.
Did I just put donuts in the corner? Nobody puts donuts in the corner.
D.D. coffee has sort of a cult following in the Northeast -- it's cheap and it's damn good. It's time some middle staters and westerners were let in on the fun.
The proof is in the brew: coffee is now what Dunkin' Donuts is all about. Further still, they're shunning their donut history by launching gluten-free donuts and muffins, which is nice, I guess, but also somewhat blasphemous.
While we still can, everyone raise your glazed, powdered, or that kind with all the crushed peanuts on the outside to Dunkin' Donuts, and toast this new beverage company.They're now a coffee shop with a donut problem, instead of a donut shop with coffee problem.
To new beginnings!
Do you love Dunkin Donuts coffee?
Photo via QFamily/Flickr