Coca-Cola Starts Talking Openly About Obesity but Doesn't Admit Any Blame (VIDEO)

This Just In 6

coke ad coming togetherYou'd have to be living under a rock to not know we're living through a serious obesity epidemic. And in turn, it seems like everyone's out to pinpoint the one most prominent culprit: Soda. But Big Soda's kept their "cans sealed" on the issue ... until now. Coca-Cola has released a new ad today that acknowledges the elephant in the room. The company says they want to be a stronger voice in the intensifying debate over sodas and their impact on health, and they highlight their track record of making low-calorie and calorie-controlled alternatives to full-on, sugar-packed Big Gulps of Coke.

It's a bold move, and a necessary one, because when politicians and the media seem to be targeting soda as the cause for obesity -- which is totally nuts -- it's not like they could stay mum anymore. But I'm still skeptical.

While I appreciate that they seem to be making strides to create "healthier" alternatives, there is still a lot of work to be done by Coke and other mainstream soda companies. Mostly because there are known routes they could be taking to make their products healthier that they're "still investigating." Like why must they persist in using high-fructose corn syrup -- research-proven to be a big part of the problem -- in full-calorie sodas instead of natural sugar? Why must they persist in using lab-made artificial sweeteners like aspartame or sucralose -- shown to contribute to weight gain in their own way -- in their diet sodas? These are issues that could be easily remedied by steering in a more natural direction ... by using sweeteners like sugar, agave syrup, or zero-calorie stevia.

So, yeah, calories are calories, but this new ad makes it seem like it doesn't matter what those calories are made up of, be it something totally natural from the Earth or a chemical made in a lab that's shown to promote weight gain. Clearly, there's a difference!

And ultimately, any fitness expert will tell ya though is that we should only be drinking water ... But I'd bet the occasional soda would be way more palatable to health nuts if its producers would work even harder and faster to abandon this highly processed, chemical-laden train they've been on ever since, well, the obesity epidemic was born.

You can check out Coke's new ad here ...

What do you think of the ad? Do you feel like their current aims don't go far enough to make soda healthier?

 

Image via CocaColaCo/YouTube

drinks, obesity

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Vegeta Vegeta

I dont drink soda but I don't blame soda for obesity. Coke didn't pour itself down people's throats, and the nutrition facts are right on the side of the can/bottle. My brother drinks cases of soda a day and he's too skinny. Also putting artificial sweetener in the soda is even worse than just having the normal kind. Splenda is toxic. Use your willpower and drink water or tea instead of soda or only have it when you eat out/special occasions.

dirti... dirtiekittie

i'll just leave this here: http://www.theatlantic.com/health/archive/2012/08/study-in-weight-loss-high-fructose-corn-syrup-is-no-worse-than-real-sugar/261014/

we2an... we2angels

The end of overeating has amazing facts on why we're fast, it's not just soda, it's all the crap they put in every thing.

Hfcs is unnatural, that's why it's worse

And there is Cola with real sugar, though it might just be Pepsi products

Jespren Jespren

Soda pop has been around since the first decade of the 1900's. But it was always considered a treat, a desert, a little something special. It's not soda that's the problem, it's people drinking it as a water replacement, as their liquid-requirement beverage. People need to drink water when they are thirsty. Milk, juice, tea, or coffe isn't bad as an addition, but pop should be looked at as what it is, a special treat you indulge in on rare occassion.

PonyC... PonyChaser

Personal experience has shown me just how addicting HFCS is. I love Mountain Dew. I will not apologize for it. I started drinking it when I was a kid, and have had varying levels of intake through the years.


Several years ago, I was drinking a TON of it. I would drink one after another after another. I craved the stuff. It got to the point that the amount I was drinking scared me. If it had been beer, there would have been an intervention. I quit drinking it. Replaced it with water. Went off of it completely for several months.


When they came out with Mt. Dew "Throwback", this was the drink of my childhood. The Mt. Dew that I remembered. And miracle of miracles, I could - and still can - drink ONE CAN and leave it at that. My body doesn't crave it. To this day, I cannot drink the "regular" Mt. Dew, because I cannot get enough. I literally have cravings for it, and I do not allow it in my house.


And the way to stop the problem is to convince the government to stop with the damn subsidies. THAT'S why we have HFCS in everything - because the government subsidizes the HFCS to keep the price artificially lower than sugar. But then, are we surprised that the government is subsidizing the very thing that they are demonizing?

Craig Walker

did't waste time reading your drivel. also didn't see the guy with the gun trying to make me/anyone drink coke. drug dealers live all around me but i CHOOSE not to purchase or consume. tah dah.....morons.

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