It looks like I was totally and completely wrong about the Starbucks Metal Card. The $450 stainless-steel gift card, sold on luxury flash-sale site Gilt, sold out right away. I figured people would be reasonable, rational creatures and look at the ridiculous gift card and think "that sh*t cray." But nope, people bought that Starbucks Metal Card as fast as they could.
Megan Buerger, a reporter for the Washington Post, tweeted right after the sale launched. "Less than 5 seconds and the @starbucks metal card is reserved on @Gilt. WTF." Not only did the extravagant gift cards sell out in seconds, they're now being hawked on eBay for thousands of dollars. Cash money. American dollars. What the heck is going on here?
I can't even. The "Buy It Now" prices on many of them are well over $1,000 on eBay. One Starbucks steel card is even listed for $5,000. FIVE THOUSANDS DOLLARS. They only made 5,000 of them, so they're a limited-edition commodity. But ... really?
I love coffee. I do. But this is a $50 piece of metal that lets you buy $400 worth of Starbucks coffee and snacks and gives you a My Starbucks Rewards Gold Level membership. Why? Why would anyone want this thing? I obviously do not speak for everyone, however.
Eater reported that one Facebook user posted about his angst over not being able to snag the luxury card. "Gilt is such a BIG LIAR. I waited since 8:22 AM (Pacific Standard Time) for the Starbucks Metal Gift Card to go on sale. I even took screen shots of the count down clock from 60 seconds and once it turned to 1 second, I hit refresh and the damn gift card was sold out! They said there were no [presales] happening, YEAH RIGHT!!! I didn't even ask for that , the lady said it on her own. They presold these cards. GILT SUCK!!!"
That's a lot of vitriol from someone who couldn't spent $450 on a coffee gift card. You've got to give it to Starbucks, though. They've clearly built up a following and people are willing to spend a lot of money to have a company card that will survive the Mayan Apocalypse.
Would you pay more than $1,000 for a limited-edition metal Starbucks gift card on eBay?
Image via Gilt