Starbucks Has a New Metal Gift Card & Nobody Can Afford It

Say What!? 5

Starbucks cardIf you thought Starbucks had lost its mind when it introduced the $7 cup of coffee, its latest gift card is sure to have your jaw hitting the floor. Available only on luxury flash-sale website Gilt, Starbucks is selling the limited-edition $450 Starbucks Metal Card made of solid steel.

It's just what the world was missing. A Starbucks gift card that can double as a bullet-proof vest that costs more than your average car payment. Starbucks is only making 5,000 of them, which seems like a lot to me. For a metal gift card that can only get me Starbucks stuff. Aren't we worried about a double-dip recession? Who is going to buy these things???

The company says the card costs $50 to make, and it comes with $400 toward Starbucks purchases -- hence the hefty price tag. You also get a My Starbucks Rewards Gold Level membership, which gives you a free birthday drink and a free drink or snack after you get 12 stars. I'm sorry Starbucks, but for $450, I'm gonna buy my own birthday drink. (And it will probably be one that has a little booze in it. Because, you know, birthdays.)

With $7 cups of coffee and $450 gift cards on the menu, it makes me wonder what exactly Starbucks is thinking. Is there a market for this kind of thing out there? I don't actually know. There must be. But I'm not part of that market. To me, this is excessive.

"This is a card for the 1%," cultural anthropologist Robbie Blinkoff told USA Today. "It's all about status, and to tell you the truth, I don't know if I'd want to be seen with one of these."

The cards go on sale Thursday for Starbucks rewards members, and Friday for the rest of us. I mean the rest of you. Whoever you are.

Would you buy the $450 Starbucks Metal Gift Card?

 

Image via Starbucks

fast food, trends

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Estel... EstellaHavisham

It just seems insane because it's 450 upfront. If you spend anywhere from 2.08 (a grande filter coffee in Boston as of last summer) and 3.50 (for something that costs 3.50) 180 days a year you'd be spending $375 - $630. We're looking at cash flow vs. initial investment here. Debunked. Limiting it to 5,000 people is where we get into a little sociological study, though. I'll leave that for someone else. 

Austin Keenan

The coffee that costs you $3.50/cup  normally,   is costing you $3.94/cup  if you pay for it with this card.     That seems like an odd gift to give someone!    I guess the card itself is $50 of cool...


 

Scott Blair Burnett

They sold out to the "presale people" 11:50 pm on Thursday)...before they even officially went on sale to the public (Friday morning at 8:30 am PST). I bought two. One for my wife (because she will buy 120 cups of coffee this year...and one to sell for TWO times the purchase price on Ebay tomorrow...to pay for my wifes 120 cups of coffee. Thanks Starbuck for only making 5000!

nonmember avatar Ron

Its just a girft card that costs 50 bucks, and with gold status you get 12 free premium drinks a year, and unlimited refils on ANY drink you purchase.
The $50 for the card more than pays for itself to someone who drinks sbucks a few times a week.
Given the limited numbers...these will be going for $1000 or better on ebay after this sale is over.

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