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Lucky Charms Wants the Child in All of Us to Remember How Magically Delicious They Are (VIDEO)

by Jennifer Lawinski on December 3, 2012 at 6:00 PM

Lucky CharmsWhen I was a kid, Lucky Charms were one of my very favorite things to eat for breakfast. I loved them best when you first poured on the milk and those rainbow-colored marshmallows still had a little bit of crunch. I loved how the milk would turn that weird, murky purple color. Sigh. Nostalgia. Were they better because you kind of felt like you weren't supposed to be eating them? Probably.

General Mills is now trying to capitalize on our childhood memories of Lucky Charms by pitching its magically delicious cereal to adults in its latest ad campaign. But did we ever actually stop eating Lucky Charms?

According to General Mills, even though it's always tried to appeal to kids with its advertising, a whopping 45 percent of those who eat Lucky Charms are grown ups. And the company is trying to grow that audience by appealing to our inner children.

In the new ad, a woman discovers Lucky Charms in her office and is transported to a magical forest where Lucky the Leprechaun takes back his Lucky Charms! Noooooo! But then back in the office, she realizes she "forgot how good these taste."

I DID forget how good those taste. Til right now! Thinking about Lucky Charms! And Teddy Grahams. And Golden Grahams. And Cinnamon Toast Crunch. And that crunch-berry Captain Crunch that would totally shred the roof of your mouth. Man, food used to be way, way more fun when I was a kid.

More often these days, I reach for something all healthy and full of fiber, like All Bran or something. Or I'll go for oatmeal instead of cold cereal. I miss breakfast being fun. (Remember doing puzzles on the back of cereal boxes?) I hate when I can tell advertising just totally worked on me, but I think this time it did. Pass the milk.

Do you still like Lucky Charms?

 

Image via stev.ie/Flickr

Filed Under: breakfast, comfort food

Comments

6
  • Aeris...
    --

    AerisKate

    December 3, 2012 at 6:07 PM

    Yes, I still love them.  I don't buy cereal a whole lot, but when I buy cereal, I still buy the "kid" cereals. Sometimes I buy the all natural/organic versions (there is a really really good all natural version of cinnamon toast crunch).  Even as a 32 year old, I just can't make myself eat the "healthy" cereal.  :)  


  • pupuk...
    --

    pupukeawahine

    December 3, 2012 at 6:35 PM

    lucky charms rock!  Tried to feed my kid a less expensive knock-off brand masquading as luck charms, and my son, then three, told me it tasted like cat food and he wanted real lucky charms.  Even when they're little they know what the yummy stuff is!


  • GlowW...
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    GlowWorm889

    December 3, 2012 at 6:38 PM

    I can't! The marshmallows are so sweet they just kill my teeth. However, I am a fan of Cap'n Crunch. ;)


  • Megha...
    -- Facebook comment from

    Meghan Roark

    December 3, 2012 at 10:15 PM

    Kraft macaroni and cheese is trying a similar ad campaign focusing on nostaglic adults who still love that cheesy goodness. I love Lucky Charms, but if I got some I would have to eat them in secret because my two year old would probably explode from the sugar rush if he got ahold of it haha


  • Donna
    -- Nonmember comment from

    Donna

    December 5, 2012 at 6:31 PM
    I saw an interesting fact on a cooking show the other day. The marshmallows in Lucky Charms are called "marbits."
  • Sonia...
    -- Facebook comment from

    Sonia Serrano

    December 15, 2013 at 7:22 PM
    OMG I AM STILL EATING LUCKY CHARMS BUT I WISH THEY WOULD BRING BACK THE OLD BOXES WITH THE 6 MARSHMELLOWS....OMG I JUST CAN'T STOP AND EVERYTIME I EAT ALL THE KID CEREALS I THINK OF MYSELF AS AN 8 YEAR OLD. LOL I GUESS INSIDE I NEVER GREW UP BUT WHO CARES I LOVE THE STUFF I WILL BE EATING IT WELL INTO MY 80'S IF I CAN
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