Dunkin’ Donuts’ Claim of Making the ‘Best Coffee in America’ Shot Down

Say What!? 6

coffeeIf you want to prove to the world that you make the best coffee in America, this is not the way to do it. Dunkin' Donuts tried to claim exclusive rights to use the phrase, "Best Coffee in America." They were rejected. The U.S. Patent and Trademark Office had all sorts of fine-sounding legal reasons to reject DD's mad grab for coffee glory, but I think we all know the reason why they were turned down: Because! Dunkin' Donuts doesn't have the best coffee in America.

I mean, it's pretty good coffee. I know a lot of people love it. According to me, the best best coffee in America is made by those obsessive, tattooed, beanie-wearing baristas using locally-roasted beans and brewed using some ancient, low-tech technique that takes forever. Actually, I think it's totally unfair to ask the U.S. Patent and Trademark Office to decide who does make the Best Coffee in America. Right, Samuel Adams?

That's a Boston-area beer company that tried to claim the right to use the phrase, "Best Beer in America." And again, Samuel Adams is definitely above average. But the Best? This is America spewing out a mouthful of beer in reply. NO.

What's with these companies trying to claim they're the best? Don't they know? The louder you crow your amazingness, the more obvious your lack-of-amazingness becomes. Not to mention -- what does BEST even mean?!? Everyone has a different opinion on what makes coffee good. We'll never even reach a consensus on the darker/lighter roast argument.

Here's a much better phrase to trademark: The Best Mass-Produced, Medium-Roast, Mostly Fair Trade but Not Totally, Goes Well With Our Donuts, Comes in a White Cup With Pink and Orange, Readily Available Coffee in America. But that looks kind of long on a billboard. Anyway, for coffee that you buy in a paper cup on the way to soccer practice, isn't "good enough" good enough?

Who do you think makes the "best" coffee in America?

 

Image via ChrisHConnelly/Flickr

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Estel... EstellaHavisham

Should have gone with the Carlsberg approach... Probably the Best Coffee in America.


I do love Dunks, though. 

jrl90 jrl90

dunkin donuts for sure. Starbucks tast half as good and is twice the price.

nonmember avatar Monica Bilodeau

Dunkin Donuts is the BEST COFFEE. I've tried so many others....that cost big $$$ and nothing is better. Taste and Price!!!!!





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RMT1995 RMT1995

I had to see where you were from before commenting - seeing as how you're in NY, I can understand your comment. The NYC Dunkin that I've been to made SHIT coffee! I grew up going to Dunks in Boston, where they know how to make it. A true "apples to oranges" comparison. Boston/New England DDs coffee IS up there with the best (DEFINITELY better than any Starbucks I've had!!). And I think I've had enough coffee from all over to be able to state that confidently. :)

nonmember avatar IslandMomOf4

Dunkin is #1 in my book!! Starbucks tastes horrific :/

crzyc... crzycatlove

Dunkin Donuts coffee is definitely the best coffee I've ever had. Before I tried it I thought people were making a big fuss over it because of the brand like people do with Starbucks even though the coffee sucks. Now it's the only coffee I buy, it's amazing.

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