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Fat-Burning Soda Could Be the Makeover It Needs -- But Does It Work?

by Adriana Velez on November 7, 2012 at 4:28 PM

soda cansPoor soda. Soda has been getting a bad rap lately. Soda gets blamed for making people fat, diabetic, and generally unhealthy. And New York City's Mayor Bloomberg has outlawed giant sodas. Is it any wonder that soda suddenly has an inferiority complex?

Now soda companies seem to be trying to reinvent themselves -- or at least give their products a bit of a makeover. In fact, the biggest two have just introduced new concepts, both very different from each other, but both trying to come across as healthy-ish. Let's see how well they're pulling it off.

First up, there's "Pepsi Special," a fat-blocking version of the soda that contains dextrin. Dextrin is a carbohydrate that seems to help reduce body fat and cholesterol levels according to some studies. But it's also been known to cause tummy-aches and gas. Anyway, Pepsi Special is only sold in Japan so far, so you'll have to go far out of your way to sample it. But I'm not a fan of "pleasure" foods that masquerade as "healthy" foods in general. It sounds like Japan will be classifying Pepsi Special as a sort of nutritional supplement-type food.

And in the other corner we have the Coca-Cola calorie counter. It's ... not actually a product sold in stores. It's on Coca-Cola's UK website. You plug in the Coke product you just consumed and they tell you how many calories you now need to burn off -- and how you can burn them. For example, a can of regular Coke has 139 calories and you'll need to do aerobics for 22 minutes to burn them off. (Okay, but are those killer Jillian Michaels aerobics or are those "hiding at the back of the room and just barely moving" aerobics?)

So! Fat-burning soda or burning fat? I think it's kind of cool how Coke puts the calories in context so it's not just a number -- and then you can make a choice based on that info. But I think people will be more tempted by the fat-burning soda. I wonder, if Pepsi Special hits it big in Japan, could it move here and become the new green tea? Er ... maybe not.

Do you like either of these healthy soda ideas?

 

Image via nicoleleec/Flickr

Filed Under: drinks, healthy choices, in the news

Comments

2
  • kever...
    --

    keversole

    November 7, 2012 at 5:41 PM

    I have done absolutely no research on this, but is dextrin the ingridient in Alli that can make you .. mess.. your pants?


  • FoxyRoxy
    -- Nonmember comment from

    FoxyRoxy

    November 11, 2012 at 12:58 PM
    It's interesting that US based companies are trying out these products somewhere OTHER than the US since sources say that Americans have the most overweight and obese citizens. In regards to knowing what exercise you need to do in order to burn calories thorought the day, the iPhone app called "Lose It!" Allows you to enter your goal weight loss, enter in the food as you eat as well as the exercises you do and it does the math for you so you can see how close you stay at or fall short of your recommended calorie intake for your desired weightloss. It is a great app and I have used it for a while and it already has a HUGE database of nearly EVERY food in the grocery store and restaurants, so it's very easy! It even finds my Quakers oatmeal by the exact flavors (my fav is Apple Cinnamon). Just thought I would share that so nobody holds their breath for a Pepsi special with thermogenic properties and instead maybe finds a thermogenic supplement instead. *** another cool trick I have come up with to eliminate soda (even diet) from my diet. I buy club soda or seltzer water and add MIO for flavoring. I just love the fizz (I'm sure I'm not alone in this), and MIO gives it flavor without adding ANYTHING of nutritional value or devalue. So your mind is tricked into thinking that you are drinking soda, when really all you are doing is drinking water!
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