Businesses are always looking to get our attention via email, especially with various promotions and coupons, so loyal Hale and Hearty customers near Livingston, NJ probably weren't at all shocked to find an offer for a free cup of soup in their inbox yesterday. But if they actually read the email closely, they were plenty surprised being that not only was the date on the email wrong (citing January 30, 2008), but it dropped the c-word!
The exact email copy below ...
On Wednesday, January 30, 2008 we will celebrate the opening of our Livingston, NJ location by inviting all our loyal Hale and Hearty customers as well as your friends and family to enjoy a free cup of soup at our newest location at 464 West Mount Pleasant Avenue, Livingston, NJ. As an added bonus: Mary- you know the c**t from 47th street- will serve you personally in any manner you choose. so cum one and all to our new location at 464 West Mount Pleasant Avenue, Livingston, NJ.
Customers who saw this were either totally confused or offended or both (who could blame 'em?!), and some even took to Twitter to give the chain a heads-up about their unfortunate email. Of course, the company definitely didn't mean to send out this particular email. Duh. Eventually, Hale and Hearty CEO Simon Jacobs released this statement to HuffPo exclusively:
From our preliminary investigation, it appears that someone obtained the username and PW for our daily email system at one specific H&H location (47th and Madison) and modified an old email to make it obscene and then sent it to that store’s email subscriber list. We have changed the password and believe that this will ensure this does not happen again. We greatly regret the incident and will be reviewing all our email security to make sure something like this doesn’t happen again in future. We have no further information at this time.
In other words, they were totally hacked!!! Bhahahaha. Okay, it's not really all that funny, but it's definitely more amusing than offensive at this point, right? After all, you can't really hold a hacking job against a company. They may deserve criticism for having really lame security on their "daily email system," but for using foul language and being offensive to women (this poor Mary person in particular)? Nah. Carry on, soup fans!
How crazy is this? Would you forgive a company if they sent out an email like this by mistake?
Image via Phil Campbell/Flickr