Skittles Sales Rise After Trayvon Martin Killing

Say What!? 18

skittlesThe weirdest fallout from the Trayvon Martin shooting has to be this: Skittles are flying off the shelves. This is the candy Trayvon was holding when he was killed by George Zimmerman. Ever since then, the candy has become a symbol for Americans' outrage over the killing and the shocking aftermath.

If the hoodie symbolizes racial profiling, Skittles must symbolize youth and innocence. Spellman College students are re-selling them to raise funds for Trayvon's family. They're showing up at rallies and memorials. But ... should the company that makes Skittles, Wrigley, donate the extra profit?

Wrigley has already been accused of profiting from Trayvon's death. But they're playing it super-safe. While they're "saddened" by the killing and respect the family, they feel it's "inappropriate to get involved or comment further as we would never wish for our actions to be perceived as an attempt of commercial gain following this tragedy."

In other words, they don't want to alienate any potential customers. FAIL. Also: Commercial gain? Too late.

Come on, Wrigley, take a stand! The least they could do is collect some of the extra dough they're raking in and donate it to a youth center in Florida, a community group that works for interracial harmony, Trayvon's school, something. But the idea that, somewhere down the line, wealthy shareholders or executives are getting a boost just because some innocent kid was shot holding their candy makes me squirm. Let's rise above this, Skittles.

P.S. Food writer Regina Schrambling wants to know why we're fussing over the Skittles when we could be talking about the gun manufacturer.

P.P.S. Skittles = Yum.

Do you think Skittles/Wrigley should give back in some way?


Image via sunshinecity/Flickr

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nonmember avatar brittney

It would be nice if they did but I don't think its expected... I certainly dont think they "should" or have to.

Stacey. Stacey.

So becasue someone died holding their product they should give up money? thats stupid. Its not their fault people are buying their product bc of trayvon.

omgitsjo omgitsjo

I don't think they were trying to alienate customers. The skittles are such a small part of such a bigger issue, and they really have no place commenting or acting further. I think their statement was perfect. And no, I don't think they need to necessarily donate the money.

omgitsjo omgitsjo

*trying to avoid alienating customers

the4m... the4mutts

I think you're being completely ignorant. The company had nothing to do with this, and its not their fault if people are now buying more of their product. They're not doing MARKTING campaigns off this dead kids' story. If they were, then that would be wrong. But wrigley has done nothing either way.

I don't care if they rake in billions of dollars a DAY of disposable income, its not their job to do anything about/concerning/for this kid

Jess1... Jess10210

They dont have to donate but even 1% of the increased sales would hell. Itd be a tiny number to the corp but enough to get people off their back and honor Trayvon. I dont think anyone should expect it though because thats just silly. Have hoodie and ice tea sale gone up too? just curious if anyone knows

tiny_... tiny_mama

Omg.. You're a moron... So every company that sells hoodies should donate money too? Please... The makers of red solo cups should donate money to AA... Or how about the makers of 3d televisions donate money to epilepsy! Microwave manufacturers donating money for brain tumors!!!!

*snork*.. ok that last one was kind of a stretch..

craft... craftycatVT

We should be talking about the gun manufacturer...why? Don't tell me you're hinting that the gun was to blame here?

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