Part of the power of Ben & Jerry's ice cream has always been in the flavors' names. Cute and quirky ones, like Chunky Monkey and Cherry Garcia, just make a cup or a cone of the creamy stuff all the more fun. Other flavors pack a little more punch and the power to offend, like the recently debated Taste the Lin-Sanity.
Not ones to shy away from hot topics, today the guys introduced a name change for one of its popular flavors that's going to hit the sweet spot for many, and likely sour some others. The flavor formerly known as Oh! My! Apple Pie! has been changed to Apple-Y Ever After.
The reason? They believe ALL people deserve the right to live "appley ever after."
That's right, they're using their ice cream to weigh in on the raging debate over whether gays should be allowed to marry or not. And it's catchy, no?
It will only be available in the UK, where the government is currently debating the issue. The tubs for the new flavor are adorned with a gay couple atop a wedding cake that's strewn with rainbow-colored decorations. What a way to dish up an argument for something about which the company feels strongly. Their website states: "If you think that Civil Partnership is the same as marriage, think again! Show your support and help convince members of parliament that it’s time say ‘I do’ to same sex marriage!"
Ben & Jerry's has long history of support for gay marriage. In 2009 they changed Chubby Hubby to Hubby Hubby in Vermont to celebrate the legalization of gay marriage; and in 1993 they changed their health benefits to include all domestic partnerships regardless of sexual orientation. Ice cream power!