Bethenny Frankel declared on the premiere of the third season of her reality show, Bethenny Ever After, that she finally feels comfortable saying that her company, Skinnygirl, is now a brand with a capital B. And if that new apartment is any indication, she ain't lyin'. Damn that place was huge. I hope she hosts a roller-derby party inside there sometime in the future. Anyway, speaking of her ever-expanding empire, Bethenny's come out with a new Skinnygirl product that should make fans of hers, and fans of cheap booze, very happy.
Starting in April, stores will be carrying Skinnygirl wine that comes in red, white, and blush. (If you ask me, it should be named Skinnygirl whine because that's all Bethenny seems to do now these days -- zing -- but no one consulted me.) And its claim to fame? It's 100 calories a glass.
An average glass of red wine is 150 calories a pour, white's about 130, and rose is around 160. Bethenny's varieties will save you some calories, just like her margarita and sangria mixes will, but where there's fewer calories, there's usually less taste.
I'm personally not a fan of her other booze options, they're way too sweet and chemically-tasting for me, even though they're supposedly all-natural, so I have very low expectations for her new wines. I'd imagine, however, that if you like her other drinks, you'll like these. And obviously, the wines will likely be a commercial success since her other bottles of booze just seem to fly off the shelves.
More from The Stir: Bethenny Frankel's Skinnygirl Cocktails Banned From Whole Foods
And I'm sure her wine isn't bad for you, but the poor bottles it's in -- I bet they wish they were used for a full bodied Merlot, or a grassy Gruner. Instead they got used for some celeb low-cal drink. Sadness for them.
Because wine is something to be enjoyed, and savored, and experienced. I don't know if you really want to skimp on the calories when it comes to one of nature's greatest fermentation gifts. It's like those low-fat, low-cal brownies that we've all tried that taste like cocoa chalk mixed with sand. It's just not worth it. If you want a brownie, or a glass of wine, it's better, in my opinion, to have the real thing.
Are you interested in trying Bethenny's wine?
Photo via andrewwtodd/Flickr; bethenny.com