Hostess Bankruptcy Means It’s Time to Binge on Twinkies

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hostess twinkiesSay it ain't so! Hostess, the company behind our favorite non-perishable snacks like Twinkies and those freakishly good Hostess cupcakes, is filing for Chapter 11 bankruptcy. The Wall Street Journal reports that the company, which has been in business since 1930, is $860 million in debt and in need of some major financial aid. Apparently, we the people have been ignoring our American duty of stuffing our faces with spongy yellow sugar sticks and gorging on chocolate cupcakes with an infinite shelf life -- this Hostess bankruptcy is all our fault.

The hike in sugar and flour costs combined with the shopping trend toward whole grains (Hostess also owns Wonder Bread) has put the company in the hole. Even though their sales last year topped $2.5 billion (Jesus Christ!), it still wasn't enough to keep them afloat. It's a dark day.

There's only one thing we can do to save our beloved Hostess from going under -- eat. If there was ever a nobler cause to take down a box of Twinkies, I cannot think of it. Let's all gobble them up and enjoy the flavor as we help this company back on its feet. But if you get a sugar high and decide to go on a murder spree, remember: You can't use the Twinkie defense. Lightning doesn't strike twice, people.

There's good news, though -- the company hopes that this restructuring will help them get better organized and continue to do business. I hope Hostess is able to continue putting out their delicious treats. I know they're not healthy, but I do love a good microwaved Twinkie every now and again. It's kind of comforting, I suppose, to infer (very loosely) from this data that Americans are eating healthier, but at the same time, I'd hate to see the end of my grocer's aisle bare of those scrumptious doughnuts, cupcakes, and pastries.

So eat up today, guilt free. You'll be supporting a great cause.

What's your favorite Hostess treat?

 

Photo via Christain Cable/Flickr

cupcakes, desserts

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Kritika Kritika

I prefer Little Debbie snacks but I only get them as a once, maybe twice, a year treat since my mom NEVER let me have them as a kid lol

babyb... babybluejess12

Say it ain't so, say it ain't so......

Lilli... Lillian4Jesus

Please do not use the Name of my Lord as an epithet - it is offensive.

Sally Johnson

That is a real shame! Hostess has been apart of our lives for a long time. I wonder if bankruptcy in saint john could help them. I have heard good things about the service there. http://www.maritimetrustee.ca/business-insolvency/bankruptcy/

Miriam Kennedy

You know, we might be able to better support this company if the article could tell us what they make that we would actually eat (I have not had a twinkie in almost ever). I know they make other products. They mentioned wonder bread, what else? 

Miriam Kennedy

They make Nature's Pride, I eat that. and Beefsteak breads. Those are pretty good. Well, I hope they are able to adapt to the new market trends. I know they are a good american company that employs people here in the US right? So it would be worth our while to make an effort to support them?

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