Say it ain't so! Hostess, the company behind our favorite non-perishable snacks like Twinkies and those freakishly good Hostess cupcakes, is filing for Chapter 11 bankruptcy. The Wall Street Journal reports that the company, which has been in business since 1930, is $860 million in debt and in need of some major financial aid. Apparently, we the people have been ignoring our American duty of stuffing our faces with spongy yellow sugar sticks and gorging on chocolate cupcakes with an infinite shelf life -- this Hostess bankruptcy is all our fault.
The hike in sugar and flour costs combined with the shopping trend toward whole grains (Hostess also owns Wonder Bread) has put the company in the hole. Even though their sales last year topped $2.5 billion (Jesus Christ!), it still wasn't enough to keep them afloat. It's a dark day.
There's only one thing we can do to save our beloved Hostess from going under -- eat. If there was ever a nobler cause to take down a box of Twinkies, I cannot think of it. Let's all gobble them up and enjoy the flavor as we help this company back on its feet. But if you get a sugar high and decide to go on a murder spree, remember: You can't use the Twinkie defense. Lightning doesn't strike twice, people.
There's good news, though -- the company hopes that this restructuring will help them get better organized and continue to do business. I hope Hostess is able to continue putting out their delicious treats. I know they're not healthy, but I do love a good microwaved Twinkie every now and again. It's kind of comforting, I suppose, to infer (very loosely) from this data that Americans are eating healthier, but at the same time, I'd hate to see the end of my grocer's aisle bare of those scrumptious doughnuts, cupcakes, and pastries.
So eat up today, guilt free. You'll be supporting a great cause.
What's your favorite Hostess treat?
Photo via Christain Cable/Flickr