hansonYou know how there are some people out there who believe the world is going to end in 2012? I really didn't believe them with their ancient calendar and their Mayan prophesies, but I'm starting to come around. There's new, almost indisputable evidence that the planet as we know it will implode next year. Hanson is putting out a beer. Yes, Hanson, as in "MMMbop" Hanson. The floppy-haired brothers are all grown up now and have traded in their sippy cups of milk for cold pints of beer. And it sounds like they're serious about getting in on the adult beverage game.

The youngest bro Zac, 26, said in an interview that everyone thinks they're joking, but they're not. He insists they're putting out a beer, and they're gonna call it ... oh my. I can't. OK. They're going to call it MMMHop IPA.

See what I mean? The world might really end next year. And when the aliens finally come and invade what's left of our gray shell of a planet, they'll see Hanson MMMHop IPA on the dusty beer taps and know that we got what we deserved.

But all things considered, I'm curious. The brothers Hanson have done it again! They've invaded my brain with a catchy phrase and all I can think about is beer (yum) and MMMbop (fun). Who knows, maybe these crazy kids are on to something. Maybe they have their finger on the pulse of what Americans can't get enough of -- beer and pop music -- and maybe their beer will be a delicious success.

What will it taste like, though? Oklahoma grass with a hint of prepubescent stardom? I hope so. 

Are you interested in a Hanson brew or two?

 

Photo via emilyonasunday/Flickr