New Heinz Ketchup Flavor Will Disappoint Fans

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heinz ketchupIf you've ever squeezed a packet or three of Heinz Fancy Ketchup into your mouth just for yumminess, I know then that you're a really fan of the stuff like I am. Gosh darn it's good. I'd eat a sneaker and/or a live cat if it was covered in ketchup. It's sweet, it's salty, it's bitter, it's sour -- it's a complex combination of the world's best tomato flavors and I'll be damned if it isn't universally delicious. If you ask me, there isn't any room for improvement, but Heinz would disagree.

They're rolling out a new, fancy-pants brand of ketchup infused with balsamic vinegar that will be more expensive and more exclusive. I don't know who at Heinz thought this was a good concept, but clearly he or she was wearing bad idea jeans. It's going to suck.

Here's the thing. We've all been to restaurants where they serve homemade ketchup and it's the worst. And we've probably all tried those pretty, ornamental, organic ketchups from the "farmer's" display at the end of the aisle in our grocery stores and we've all been more than just a little disappointed with them. Why? Because nothing can measure up to Heinz ... not even Heinz.

So why are they even trying? If my whiny rant isn't enough, you'd think Malcolm Gladwell's essay on why there can only be one ketchup in the world would dissuade the people at Heinz to try to improve on the un-improvable. But no. They're trying. And it will fail.

But if you're curious, their special balsamic vinegar ketchup will be in stores in late December, or you can order it and have it shipped to you starting in mid-November. It'll be a limited edition and only available through March, at which point Heinz will either pull it for good or keep it in stores.

While it's gotten good reviews, I think I'll stick to the tried and true flavor that I've loved for my entire life. Great. Now I need some ketchup. Stat. To my face. ASAP. Ketchup. Must. Get. Ketchup.

Will you try the balsamic vinegar-infused Heinz ketchup?

 

Photo via Leonoid Mamchenkov/Flickr

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Mrscj... Mrscjones

No something about ketchup n balsamic vinegar doesn't sound appealing.

Jennifer Kupper Swan

Probably not.  I am happy they went back to using sugar as opposed to HFCS but otherwise they shouldn't mess with a good thing.  Does anyone remember when they started making ketchup in colors in order to entice kids to use it?  I am guessing my kids are like most kids, ketchup is the hidden part of the food pyramid.

Doomy234 Doomy234

Never. I am very picky when it comes to my condiments. I do not like ketchup that isnt Heinz or Hunts. Any sweet and sour that isnt in a tiny square McDonalds packet isnt worth the money. I only like Kikkoman Teriyaki and soy sauce. KC Masterpiece barbeque sauce and Ott's honey mustard. Luckily, my husband agrees or else we would have two brands of every sauce known to man. Lol.

tis.u... tis.unnatural

I think it sounds interesting; I love balsamic vinager. I might try it out of curiosity. But then again, I prefer the Amy's brand of ketchup, so apparently my taste buds are out of wack or something...

LKRachel LKRachel

I actually have an amazing Bobby flay recipe meatloaf recipe that calls for mixing ketchup and balsamic vinegar for the top and it's SO GOOD.

jagam... jagamama0710

I think it sounds like it could be pretty yummy! I'll try it.


And I love my organic ketchup, thank you very much. :P 

MMbales MMbales

Well they have a million different types of  mustard, it is not surprising they would try and diversify ketchup. I do wonder if this isn't a bad time to be introducing more "upscale" ketchup though with the economy the way it is.

Craig Knox

Vinegar IS like the second major ingredient in ketchup after the tomatoes.   


I could see a malt vinegar having more appeal.  (Fish and chips anyone?)    


I could see it useful in cooking.  There are lots of recipies where I add ketchup, but I wouldn't be dipping my fries i it.


THough this is no worse than when they had to blue and gree ketchup for kids.

ceciliam ceciliam

Probably not.

kkey75 kkey75

I would try it. I love balsamic vinegar.

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