starbucks coffee and juice

You know how in 90 percent of all paparazzi photos, the celebrity is shown all skinny and gorgeous and prominently clutching a giant cup from Starbucks? Well, if the rumors are true, we'll likely be seeing even more photos like this. Why? Because according to Page Six, Starbucks is planning on adding a new item to its drink menu: cold pressed juice. And you know who absolutely loves cold pressed juice? You only get one guess: Celebrities!

Here's the gossip that's coming down the pipe: Starbucks CEO Howard Schultz has hired a manager from a New York juice bar to fly out to Seattle to train baristas in juice pressing. Of course, Starbucks reps are saying this is baloney, but a source at Page Six maintains that Schultz is planning to "start dividing coffee shops within weeks to make one half a pressed juice ‘grab and go’ bar."

I've gotta say, this might be one of Schultz's best ideas yet. Why? Because cold pressed juice is AWESOME. There's a reason celebrities love the raw, minimally processed beverage: It's fresh and delicious and loaded with vitamins. Supposedly, pressing fruits and vegetables -- versus pulverizing them in a standard juicer -- preserves the nutrients, which is why cold pressed juice has become so popular. You can't blame Schultz for wanting to get in on the trend.

The only annoying thing: Pressed juice is pricey. Here in New York, the stuff runs anywhere from $8 to $11 per bottle. It makes sense given that fresh fruits and vegetables (particularly organic) themselves are quite pricey. But it does mean that for most people, cold pressed juice is a "sometimes treat." Which makes it the perfect addition to the Starbucks menu. When you consider that this is the same company that successfully sells (arguably) mediocre coffee at more than $2 a cup, expensive juice seems like a natural extension.

 

Image via Duda Pan/Flickr