New 'Diet' Dr. Pepper Doesn't Want Women Drinking It

on October 10, 2011 at 11:00 PM

dr. pepper ten ad campaign All right Dr. Pepper. I get it. You're tired of being known as a diet drink for girls. You want to get that Pepper feeling going in both genders, thus selling more of your soda pop. Plus, you're from Texas where men and manly men aren't going to give up sugar just because you said so. So I get your new ad campaign that specifically excludes women in trying to lure men over to your new diet soda, Dr. Pepper Ten.

In fact, even if you want to 'Like' Dr. Pepper Ten on Facebook, you're not allowed to unless you've got man parts. They don't want your lady likes, and you can't come to their FB party. Even if you pledge to buy a case of Dr. Pepper Ten every week!

Which is why I had to work around their anti-woman plot and employ my husband as a Dr. Pepper spy. Here's what I found out about men and their sodas.

Men like drinks that have the number '10' in them. This is why only women enjoy Diet Dr. Pepper, and men need their separate diet soda that boasts "10 Bold Tasting Calories."

Men like watching videos with pretend light saber fights. I guess it makes them thirsty. (But, as the FB site points out, I'm a woman and I wouldn't understand.)

Men like to shoot things like rainbows, unicorns, high heels, and Dr. Pepper Ten cans? That last one is confusing as I thought they would want to drink it, not shoot it. Also, somehow cowboy hats are involved.

Man-Cronyms are not very clever. But unless you're a man, you won't even get to see them on the Dr. Pepper site. So I'll let you in on a few. B.E.L.T. stands for "because eating loosens trousers." But I'm thinking they really want us to know about B.O.L.D. -- which means "Boycott Old Lady Drinks." You know, like Diet Dr. Pepper.

So with all this man-marketing, I asked my husband if being a member of this exclusive club inspired him to pick up an ice cold Dr. Pepper Ten. He said, "Yes. All day. I want to drink it now. Please give it to me right now."

I think he might have been kidding, but we'll see once we get to the grocery store.

If you're a lady, will you drink Dr. Pepper Ten?

Image via Facebook/Dr. Pepper Ten

About the author April Peveteaux

writes about anything that gets stuck in her craw. A mom of two in Los Angeles, she can't believe she practically lives in the country now after attempting to raise kids in Brooklyn.

Filed Under: drinks, grocery shopping, in the news

Comments (51)

SandMsMama

on Oct 10, 2011 at 11:08 PM

kiiiind of offensive. Dr.pepper better be ready for the angry women mobs

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LucretiaMcEvil

on Oct 10, 2011 at 11:09 PM

I don't drink diet drinks. If I do drink soda, I go all out.

They're trying reverse psychology with soda. Wow.

MomX3ThatsMe

on Oct 10, 2011 at 11:12 PM

I am a DDP addict. I will not drink this, though. I hate regular pop and pop that is low cal but tries to taste like regular. Gross.

29again

on Oct 10, 2011 at 11:26 PM

Well, I love DDP, have some Dr Pepper items around the house. But, I probably won't try this new one because I rarely drink pop anymore.

on Oct 10, 2011 at 11:28 PM

"Pop". I giggle when I hear that. I'm from Texas. We say "soda", and the more Texun Texans call any soda a "Coke".

I've heard people say,
"You wanna Coke?" And when you say, "Sure", you get handed a Dr. Pepper.

alisabethjaimes

on Oct 10, 2011 at 11:39 PM

Dr. Pepper is my all-time favorite, but I've stopped drinking soda so no, I won't buy this. And I'm not exactly offended by the marketing of this, I just think it's flat-out stupid.

lalasmama2007

on Oct 11, 2011 at 12:51 AM

No, I don't drink soda.

Facebook comment from Rebecca Klingbeil

on Oct 11, 2011 at 12:53 AM

Goodness, NO! But then, I don't drink ANY "diet" drink! To begin with, any artificial sweetener (aspertame/Nutrasweet, sucralose/Splenda, saccharin, etc) gives me absolutely blinding headaches. But beyond that, there is growing evidence that even people who aren't sensitive to these chemicals are not being benefited by them as they think. They may actually be contributing to a rise in diabetes by messing with the way a person's body perceives sugar and sweetness. If Dr. Pepper doesn't want me drinking their new diet drink, that's fine by me.