Burger King Breaks All the Rules With Newest Menu Item

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burger king dessertsFast food chains are forever adding new items to their menus. Whether it's Wendy's tinkering obsessively with its burger or Domino's adding fancy new pizza, chain restaurants are constantly switching up their offerings to keep customers interested and coming back for more.

That's why it was the opposite of shocking this week when Burger King announced it was debuting new items on its dessert menu. What was a surprise, however? The actual desserts. Let's take a look:

It's impossible to make this sound more exciting than it actually is, so I'm going to just come out and say it: Burger King has rolled out a new soft-serve ice cream menu that includes sundaes, shakes, and cones. Specifically the new menu includes:

  • Sundaes with topping choices of peach and granola; double brownie, Oreo cookies; or M&M's.
  • Soft-serve cones and cups.
  • Sundaes with chocolate fudge, caramel, or strawberry toppings.
  • Shakes in chocolate, strawberry, and vanilla flavors.

*Yawn.* Where was I? Oh, right.

Now, it's true Burger King's dessert menu needed some revamping: Previously, unless customers with a sweet tooth had a taste for Hershey Sundae Pie or Dutch Apple Pie, they were completely out of luck. But soft serve ice cream? Let's see ... where have I seen this before. Oh right! At McDonald's and practically every other fast food restaurant that comes to mind.

When it comes to new menu items, fast food chains tend to follow one of two rules: They either come up with something totally exciting and over the top. Recent examples include: The Double Down (KFC); The Pizza Burger (Burger King); the XXL Chalupa (Taco Bell). Or, they add healthy items: oatmeal, fruit smoothies, salads. But to add something so middle of the road -- in terms of creativity and calories -- is breaking all the rules. And not in a good way.

Are you going to try the new soft serve items at Burger King?

 

Image via Burger King

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