Bethenny Frankel's Skinnygirl Margaritas Under Attack Again

skinnygirl cocktailsIt seems like every time I turn around, someone else is complaining about Bethenny Frankel's Skinnygirl Margaritas.

Last month we reported that Whole Foods had pulled the drink from its shelves when it was discovered that the "natural flavors" advertised on the bottle weren't so "natural." Now comes the news that a class action lawsuit has been filed against the parent company for making "deceptive statements" on the label. Specifically, the plaintiffs in the case are concerned about one of the ingredients called sodium benzoate -- in this case a chemically produced preservative that inhibits growth of bacteria and is commonly found in processed foods and acidic beverages like soda and juice drinks.

I get that labels need to be truthful, but given that sodium benzoate isn't particularly harmful to humans that consume it, isn't litigation possibly overreacting just a little? And here I thought I was all badass simply boycotting beverages I don't like.


According to this pretty thorough report from the L.A. Times, sodium benzoate consumed under normal conditions poses no great health dangers. Now, that doesn't mean you should drink boatloads of the stuff; but if soda and other products containing the chemical are already part of your normal diet, you most likely have nothing to worry about.

Now, I absolutely hate to side with a company that is guilty of false advertising, but I can't help but think a lawsuit in this instance is ridiculous. No one in the class action was harmed by drinking this beverage, so why should they be compensated? It's not like the company lied about the fact that the product contained sodium benzoate; it simply described it as "all natural" (which, quite frankly, doesn't mean much anyway). Boycott the product, bitch about it on your blog, demand that the company be more transparent on its labels. But a lawsuit? If these people really want a case against Skinnygirl, they should sue them because the product tastes so awful -- I kid!

I just can't help but wonder if it's because Bethenny Frankel is so beautiful and successful that she's more vulnerable to criticism and attacks by people obsessed with tearing her and her brand down. To me there's just no other explanation as to why people would get so upset about an alcoholic beverage.

Do you think Skinnygirl Margaritas should be sued for deceptive advertising?


Image via liza sperling/Flickr

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