Google Buys Zagat and Dominates Your Dinner Plans

google zagatIf you've ever tried to do a Google search to figure out where to meet someone for lunch, you know you promptly get directed to Yelp and all of their wacky consumer reviews. Fun to read, but perhaps not so accurate since it's the nutters that usually write the reviews. Which is why Google's acquisition of Zagat is not only a genius idea, but will also mean the death of any other restaurant review online sites.

Zagat, the world-renowned guide to getting your eat, drink, and play on, has always been carefully curated to get the best information out there in your handy-dandy pocket guide. I still have many years of Zagat Guides, just to flip through and see what was "deliciously simple" in the year 2000 in New York City.

But now with its massive online presence, I'm thinking the descriptions are going to have to get a bit shorter, LOL-speak, if you will. How to describe a four-star dinner on Google Zagat?


Here's how I would describe one of my fave places in Los Angeles, if I were writing the Google Zagat entries. Translations below.

The firstborn of James Beard nominees and Food Network's 2 Dudes Catering, Animal is a top tier LA restaurant where you will "NAR unless you're GP." Especially popular if you're a "fan of FTT dining," not so much of if you're a strict herb. Their upscale version of the poutine will "MIYM while GYHA," and make you come back for more meat-like things.

NAR = Need a reservation

GP = Gwyneth Paltrow (or Grandpa, since it's not crowded at the early seating)

FTT = Farm-to-table

Herb = Vegetarian/herbivore

MIYM = Melt in your mouth

GYHA = Giving you a heart attack

Will you trust Google with your dinner plans? 

Read More >