9/11 Memorial Wine Is Utterly Tasteless

9/11 memorial wineIt's almost 10 years after the September 11 terrorist attacks, and we're still struggling to determine what is and is not an appropriate way to remember the tragedy.

This 9/11 Memorial Wine -- which is produced by a winery in Long Island and priced at $19.11 -- most certainly qualifies as the latter. Or as celebrity chef Anthony Bourdain more profanely put it: "9/11 wine?!! Are you out of your f*cking mind?!! EPIC FAIL."

I'd say he pretty much nailed it ...


Quite frankly, this wine reeks of a pathetic attempt by Lieb Family Cellars to profit off of the 9/11 attacks. From the way it's being marketed on the eve of the 10th anniversary -- as being made "with grapes grown 90 miles from the site of the World Trade Center" -- to the fact that 6 to 10 percent of proceeds will be donated to the National September 11 Memorial and Museum, one wonders whether the winemakers are taking advantage of a national tragedy simply to make a buck.

Not to mention the fact: Why wouldn't the winery just donate all of the proceeds to the families of the people who died?

Of course, it's not merely the minutiae of the wine and intention behind it that are suspect; the entire concept doesn't make sense. The ceremony of uncorking a bottle of wine and sharing it with friends is more often than not associated with celebration and revelry. The anniversary of 9/11 should be a time to remember and honor those who were lost. At what point in the day would it be appropriate to break out the vino?

It's likely we'll see many more 9/11 memorial-type products as the anniversary approaches -- some more classy than others. But let's at least attempt to be discretionary when it comes to what's considered a respectful way to remember this historical event. Any way you look at it, this wine is totally tasteless.


Image via Lieb Cellars

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