Food Network Wine Is More Than Just a Gimmick

entwine food network wineThe news earlier this year that the Food Network was launching a new wine label raised more than a few eyebrows. After all, this was the same network that has steadily turned away from conventional cooking shows with old school chefs in favor of the more entertainment-oriented food porn and cooking competitions featuring over-the-top chef personalities. Would the new wine -- called entwine -- be just another gimmick?

The answer is: Well ... yes. But this time around, what the Food Network is serving up goes down quite easy.


What's the one thing the Food Network will forever have at its disposal? Recipes, of course. Which is why a wine advertised as being easy to pair with food and "entwine" with other flavors is brilliant (if not obvious). The "Pairings Section" on the official site alone provides hours of enjoyment: Browse around for an appetizing recipe and it will tell you which of the four varietals -- Pinot Grigio, Cabernet, Merlot, and Chardonnay -- pairs best. Think you know which wine matches perfectly with Mac 'n' Cheese? How about Turkey Meatballs? It's all part of the fun.

But strip away all the fun and games and you still have decent wine. In fact, compared to other wines at the same price point ($12.99), three of the varietals are really nice. The Pinot Grigio is crisp and refreshing with notes of Granny Smith apples and lime. The Merlot is juicy with a big mouth feel. And, the Chardonnay is warm and smooth with a hint of vanilla. (The Cab was way too cloying.)

Wine snobs will turn up their noses at the mere thought of a wine with a Food Network stamp of approval, but it's not really about them now, is it? There's a time and place to drink affordable wine, and the fact that we now have another accessible and drinkable option in this category is fantastic news. Plus, any effort that gets more people excited and curious about wine should only be viewed as a good thing -- regardless if some perceive it to be a gimmick.

*For where to buy entwine near you, click the link.

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