McDonald's Israel Making a Fat Profit Over U.S. Obesity Crisis

Emily Abbate
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mcdonald's israel

Fatties, rejoice! McDonald's in Israel is taking a note from the American cookbooks and updating their McRoster. After a short-lived run, the McFalafel is coming OFF the menu, and two 'Big America' burgers are making their debut. And in classic fashion, each of these half-pound beef hunkers have more than 630 calories. That's American-inspired, for sure!

OK, so maybe it's a bit of a jab at our size, no? But I can't even hate on McDonald's Israel for their stab at us here in the good ol' USA. These two burgers are bigger (and more expensive) than anything else on the menu, and I think it's a tribute to our society. They realize that their own personal contributions to the McMenu were not successful, and that people are craving a true classic. Here in a country where 12 states have over a 30 percent obesity rate, it's clear that while we may not have our weight issues settled, we at least have the right flavor combinations.

So what are these burgers all about? Well, the Big Texas is a patty made of short rib and sirloin, clocks in at 698 calories, and has barbecue sauce, fried onions, lettuce, tomatoes, and pickles. The Big New York has the same short rib and sirloin patty, with "Royal Sauce," lettuce, tomatoes, pickles, and onion, all for 698 calories. Sounds pretty standard, right?

No matter where you are in the world, seldom do people go to McDonald's expecting to cut down on calories. They want the best food they can find in a speedy manner. Israel's McDonald's stores recognize that burgers modeled after American standards are desirable, much more so than the falafel alternative. Who are we to be frustrated with the "bigger is better" American stereotype when wonderful creations, like these admittedly delicious sounding burgers, come out of it?

Let's dig a little deeper, shall we? Example A and B: You've seen the world's most unhealthy lasagna and the 2,010-calorie worst beverage in America, haven't you? Sure, these monstrosities are high in calories and definitely "big." If you eat them, you may (read: will) gain a pound or two. But items like these are what experimentation in American cuisine is all about.

We've just got to face the facts: Fatty food is what we're good at, and it's what we're known for. It's nothing to be ashamed about, but rather proud of. And it's cool to be admired, right?

Do you think these two new burgers are a "low blow" to American cuisine, or a tribute to our tastes?


Image via McDonald's Israel

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