New Subway Concept Ruins a Perfectly Good Sandwich

18

subway cafesI love Subway. I love it because it's cheap. I love it because it's consistent. And most of all, I love it because it's a quick grab for whenever I'm on the go.

But alas, Corporate America has to go and think about how they can change up a classic. In March, Subway made some serious headway and earned its title as the world's largest fast food chain. And now, they're test driving a whole new approach at a few locations in Virginia.

I'll give you a few hints: Comfy chairs, coffee, and pastries. Is Subway trying to be Starbucks!?

Say hello to the Subway Cafes!

Fueled by Subway's rapid growth, a Subway franchisee in Virginia launched a test cafe. And now, there are 15+ cafe-like locations, and the company hopes to add 10 more by the end of the year.

So what's in a Subway Cafe? Well, the design is a cross between the classic Subway sandwich shop and a coffee bar. The cafes run a little larger than the average store and boast a variety of baked goods, coffee, chairs, hot and cold espresso drinks, and frozen blended beverages. Can you imagine? A turkey foot-long followed by a nice carby croissant?

On the grind side -- we all know that good coffee is hard to come by. The good news is that Subway plans on using Seattle's Best products. I like. Good for the sandwich, but a Subaccino (clever, I know -- I made that one up on my own) just doesn't have the same ring to it as my Starbucks and Dunkin' Donuts favorites.

And as for aesthetics, the cafes would also feature wood-paneled walls or brick, along with cozy armchairs and, oooh, even a fireplace! So now it sounds to me like Subway's brainchild is like the offspring of Starbucks and Panera. Sort of like a Cosi! Minus the delicious flatbread samples, of course.

As it is, I think Subway has a good thing going on. A general assembly line gets me in and out of the store in a quick amount of time, and the menu is diverse enough where I feel like I can mix it up often, without feeling too intimidated by an overwhelming selection. Essentially, they have a niche. They work well within their niche. And I think they should stick to it. Forcing a cafe into the mix, where Subway spokesman Les Winograd says employees would need specific training to operate, just seems excessive to me.

And most importantly, if my $5 foot-long becomes more than $5 because of this new, cool atmosphere, I'll be MISERABLE. Thanks, but no thanks.

What do you think about Subway trying out this cafe concept?


Image via Timo Heuer/Flickr

eating out, food

18 Comments

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Jennifer Kupiec

I don't think I like this concept. I like Subway for what it is. Quick cheap subs. No reason to change that.

sunny... sunnybunny5us

I  think each of the different restaurants ought to focus on their own strengths and not try to be like each other so much. I like them for different reasons and I like having choices so I like them to be different.

clean... cleanaturalady

I don't know how I feel about this.  Are they trying to be more like Panera Bread or something?

nonmember avatar Anna

As long as they offer better coffee than Starbucks, then more power to them. Starbucks coffee is vile.

starl... starlight1968

they gotta change with the times or they will disapear

JAFE JAFE

As long as they have the same subs, I could care less what they do decorating wise. I never eat there anyway. I see nothing wrong with changing the atmosphere if they want to.

Texas... TexasRose82

I see nothing wrong with changing the atmosphere or decoration. What I wouldn't want to see on the menu is high calorie/fat/carb/etc things. It's bad enough that you have the cookies at the counter tempting you, I don't want to smell baked goods and 1000 calorie cappuccinos when I walk in the door! Those of us trying to make serious lifestyle changes don't need that. As it is, Subway is the only healthy option in a 20 mile radius of me.

Jeric... Jerichos_Mommy

I have mixed feelings here.  I love subway for it's healthy choices and I love Starbucks coffee drinks.  So serving starbucks quality would be fine by me.   I also like the idea of a comfortable relaxing enviroment. 


 


I do not like the Pastry idea it takes away from Subways healthy image.  Finally I want my subs to stay $5.00.

Wish2Be Wish2Be

I dont think it will be too popular. It might as well be Starbucks with sandwhiches. Infact Starbucks is SEATLES BEST !!!! Boooo !

KamiB79 KamiB79

I like Subway the way it is!

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