Lady Gaga & Starbucks Partnership Is a Bad Romance


lady gagaThe days when Starbucks tried to pretend it was a friendly neighborhood coffee shop and sold hokey collections of acoustic "coffeehouse" music on CDs are but a vague memory. Now the coffee giant is all about Lady Gaga.

It may seem like the only thing the world's most powerful celebrity (at least according to Forbes) and Starbucks have in common is that both are over-caffeinated. But, in fact, the two are teaming up for a digital scavenger hunt promoting her upcoming CD, Born This Way, across several social media outlets.

It's clear how the odd pairing is mutually beneficial: Gaga gets publicity right before her new album drops. Starbucks gets to be associated with young "trendy" music. Everyone is a winner as a result of this genius deal! Everyone, that is, except us.

Gaga's partnership with Starbucks means we'll be forced to see even more of her (if that's possible). I love the pop star as much as the next person, but before I've had my morning coffee? That might be a little much. Just because Gaga is hugely popular doesn't mean she is immune from overexposure. With the Forbes call-out, recent appearance on American Idol, and PR link-up with FarmVille, this Starbucks deal might just push her over the edge.

And, Starbucks loses any cred it still had for pairing with a celebrity just because she has a big name (and not because she in any way, shape, or form has anything to do with coffee consumption). Granted, the idea of a digital scavenger hunt across Facebook, Twitter, and Foursquare is pretty cool, but it's obvious the coffee chain is trying to jump-start its image and attract a younger demographic by latching on to the Fame Monster. It'd be a better idea if it didn't reek of desperation.

Do you think a Starbucks-Lady Gaga partnership is good idea?


Image via Domain Barnyard/Flickr

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kelli... kelli0585

A big name coffee chain teams up with a big name pop star.


"Starbucks totally sold themselves out." 

pharo pharo

Another reason to stay away from Starbucks. Other than their coffee is terrible.

chiquis chiquis

I agree with the above ^

iam4you2 iam4you2

I personally do not like Lady Gaga. But many individuals do so I am sure it is a great idea to bring in more revenue. 

KamiB79 KamiB79

They are already popular so I wouldn't think it would make a big difference.

bether89 bether89

I don't really care for  either.

Wish2Be Wish2Be

I dont care for either...and frankly I am a little sick of hearing about Lady Gaga. Her music is sub parr and in about 2 years...this and her fame will all fade away. Remember Marilyn Manson everyone ? He was shocking and intelligent...he was scary and obscene...he was blunt to a fault. Everyone loved him or hated him with a passion. The news coveted his every move for about 5 years...then not so much...

I dont care for Starbucks, so I dont care that they sold out....but Lady Gaga better live it up before her time in fame is over.

Leele... Leelee1008

Really? wow I dont go there and shes ok but im not a huge fan 

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