PETA's Latest Beef Is the Laughing Stock of San Francisco

Maressa Brown

beef tenderloinPETA, why do you keep making everyone who cares about animals or who is vegan/vegetarian look so darn STUPID? (They're not, but PETA sure makes them seem that way.) Yesterday, the animal rights organization was in the news for having a vasectomy contest. Today, they're pulling more shenanigans that SOUND like April Fools' Day gags -- but are not. The latest: They want to change the name of a neighborhood in San Francisco from Tenderloin to Tempeh!!

You have to be kidding me, right?! But no, no no. They're completely serious. They wrote a letter to Mayor Edwin M. Lee on Tuesday, in which PETA's executive VP, Tracy Reiman, wrote:

San Francisco is now renowned for some of the best vegan cuisine in the world. And the city deserves a neighborhood named after a delicious cruelty-free food instead of the flesh of an abused animal.

But, uhm, that's the thing ... it's NOT named for an abused animal! Not at all! The neighborhood got its name from its reputation as a place where the police were on the take, receiving “tenderloin,” or bribes, to turn a blind eye.

Yeesh, you would think PETA could think of a campaign that would be a better use of its time. I know they've already got a protest going against McDonald's called McCruelty, which is definitely something I can get behind after hearing/seeing the horrors behind the fast food restaurants' chicken production. But this? This is just insane. It's not like the neighborhood is a place where animals are abused, or like the name of the neighborhood somehow encourages people to eat beef.

What's more, if they're going to be this damn oversensitive, maybe there are other places they should target as well. Like the entire country of TURKEY, hmm? Does that make people want to dig into a nice juicy bird on days other than Thanksgiving? Maybe that should be renamed "Tofurkey." Or as Gawker pointed out, New York's Meatpacking District is an obvious target. Maybe it should be something like the Quornpicking District? The Soymilking District?

You get the point. In other words, it's ridiculous. PETA would really do well to stop this extreme, laughable nonsense, because otherwise, no one's going to take them seriously when they pipe up on issues that actually do matter. 

Can you think of any other neighborhoods, towns, or countries that PETA may want to see renamed? What do you think about their proposal to rename the Tenderloin neighborhood?

Image via Timothy Vollmer/Flickr

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