Gay Beer & Manly Soda Make Me Feel Left Out

12

dr. pepperI'm not sure if you were aware of this travesty of justice, but apparently the men in our midst have absolutely nothing to drink.

That's exactly why Dr. Pepper has launched a new diet drink with only 10 calories a can called Dr. Pepper Ten aimed at men and MEN ONLY.

And in case you forget, ladies, the manly commercial marketing the new beverage helpfully reminds us with the slogan, "It's Not for Women." That's, of course, right before the manly muscly guy in the spot beats up a snake and tells us we women can "keep the romantic comedies and lady drinks." (P.S. What's a "lady drink"?)

How curious that something as ubiquitous a product as soda would be marketed to such a specific sector of population. Seriously, what's next? Gay beer? Well, now that you mention it ... yes!

A Mexican brewery has created (what it calls) the first beer marketed to the homosexual community. The Purple Hand and Salamandra beers are honey-flavored and are already available in some bars and restaurants in Guadalajara and Mexico City, as well as resorts in Puerto Vallarta and Los Cabos.

Now, I'm not so sure just what makes a beer "gay," and you can bet the company is careful in its description of the product. Here is a spokesperson for the company talking about the beers:

We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding.

He went on to say that the labels on the bottles can be removed and worn as a symbol of gay pride.

Talk about niche marketing. I'm just waiting for the "single brunette recent transport to NYC wine cooler." Now that is a product that would really take off!

Would you drink gay beer and man soda?

 

drinks, trends

12 Comments

To add a comment, please log in with

Use Your CafeMom Profile

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Join CafeMom or Log in to your CafeMom account. CafeMom members can keep track of their comments.

Comment As a Guest

Guest comments are moderated and will not appear immediately.

halli... hallieballie

I really think it's more about advertising than "women can't drink this".  Diet sodas are stereotyped for women drinking them, so it's just a diet soda for men to feel more manly about.  What's next, you're going to complain about the frozen dinner "Hungry Man"?


I guess I'm confident enough in my sexuality to not be threatened by advertisements. :)

PonyC... PonyChaser

This brings to mind the old commercials for a particular deodorant.  The guy was constantly trying to use it, but the girl kept taking it away, and going, "no, no, no!"  Secret... strong enough for a man, made for a woman.


Or, what is it? Michelob something.  It's a low-carb beer marketed toward those who work out.


Deodorant, Soda Pop... you're right - it's all niche marketing and nothing else.  If it works, more power to them.

PonyC... PonyChaser

Oh, and I'd TOTALLY go see that movie...

KTMOM KTMOM

hmmm

bsawy... bsawyer84

Tab was aimed at women, pink can and all

Histo... HistoryMamaX3

Obviously it works, or they wouldn't use it. These ads go through so much before being put out there, the wording, placement of materials and music are very carefully planned to ensure it hits its target population. Don't worry- there are PLENTY of girl only commercials out there, you are really being left out of the market.

music... musicmom08

I'm buying it.  lol

Freela Freela

I actually watched a show about marketing a couple months ago that pointed out that Coke Zero has been a big hit with men because it's essentially a rebranded diet drink... apparently men don't like drinking something with the word 'diet' on the can.  According to the males they studied, 'diet drink' equalled 'lady drink.'  Coke Zero has done remarkably well with men compared to other diet pop brands, and they have even changed the can to black to make it 'manlier' (which it looks like Dr Pepper is trying as well, since I have diet Dr Pepper upstairs right now and the cans are white.)  So it looks like other companies are trying to crack that low-cal pop for men market.

ZsMommy ZsMommy

Fine-LOL-Men-DON'T USE MY SECRET ANTIPERSPERANT and I won't drink your MANLY SODA sticking out tonguelaughing

1-10 of 12 comments 12 Last