dr. pepperI'm not sure if you were aware of this travesty of justice, but apparently the men in our midst have absolutely nothing to drink.

That's exactly why Dr. Pepper has launched a new diet drink with only 10 calories a can called Dr. Pepper Ten aimed at men and MEN ONLY.

And in case you forget, ladies, the manly commercial marketing the new beverage helpfully reminds us with the slogan, "It's Not for Women." That's, of course, right before the manly muscly guy in the spot beats up a snake and tells us we women can "keep the romantic comedies and lady drinks." (P.S. What's a "lady drink"?)

How curious that something as ubiquitous a product as soda would be marketed to such a specific sector of population. Seriously, what's next? Gay beer? Well, now that you mention it ... yes!

A Mexican brewery has created (what it calls) the first beer marketed to the homosexual community. The Purple Hand and Salamandra beers are honey-flavored and are already available in some bars and restaurants in Guadalajara and Mexico City, as well as resorts in Puerto Vallarta and Los Cabos.

Now, I'm not so sure just what makes a beer "gay," and you can bet the company is careful in its description of the product. Here is a spokesperson for the company talking about the beers:

We're out in the market with great respect with the idea of offering a product directed to the gay-lesbian community that has been ignored for too long but is important and very demanding.

He went on to say that the labels on the bottles can be removed and worn as a symbol of gay pride.

Talk about niche marketing. I'm just waiting for the "single brunette recent transport to NYC wine cooler." Now that is a product that would really take off!

Would you drink gay beer and man soda?