Here's some bad news for Coca-Cola Company: Its top secret Coca-Cola recipe, which is said to be protected in a bank vault 24 hours a day in Atlanta, has been revealed by last weekend's edition of This American Life radio show.
You know what this means, don't you?
Coke sales are about to plummet as we abandon purchasing cans in favor of mixing up some neroli and fluid extract of coca in the comfort of our own homes.
For history buffs and devoted recipe enthusiasts, this revelation is borderline earth-shattering because the formula had been thought to be under lockdown for 125 years! (And to think that all this time it was in an old issue of the Atlanta Journal-Constitution, Coca-Cola's hometown newspaper.)
But for everyone else? Their excitement may be dampened by the fact that the recipe isn't so easy to replicate. In fact, even just reading the ingredient list is enough to make you want to buy a can of Coke for the caffeine boost alone. For the average Joe, it doesn't matter if it's secret or not -- no one would go to all this trouble. See for yourself:
Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color
The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops
On the other hand, for rival companies, this recipe is much more valuable. Specifically, the secret to the mysterious "Merchandise 7X flavoring" -- which supposedly gives Coke its unique taste and bubbly burn -- might be oh-so-interesting to a company like, say, Pepsi, don't you think?
Image via Iain Farrell/Flickr