A Monday Valentine's Day Makes Us Bleed Cash

Kim Conte
Food & Party
5

romantic restaurantValentine's Day haters -- and you know who you are -- couldn't care less which day of the week the holiday happens to fall on. It doesn't matter if it's a Tuesday or Saturday: To them, the whole schmaltzy day is a colossal waste of time, money, and effort.

But for a certain group of people, a Valentine's Day that falls on a Monday is cause for extra special celebration. Can you guess who would have such a vested interest in something so very random?

The answer is: Restaurant owners. And, really, it makes perfect sense if you think about it ...

It's great for business!

February 14 is the second most popular holiday for dining out after Mother’s Day. Most restaurant owners will tell you that when the holiday falls immediately preceding the weekend or immediately following it, the celebration is stretched over the corresponding three days.

I'm sincerely hoping that means couples are choosing which of the four days to celebrate on and not that they have four days to celebrate -- because that could get really expensive!

Here's a New York City steakhouse owner explaining why a Monday Valentine's Day is such a boon for the restaurant industry:

Monday is the best day for us to have it fall on ... It will drive business on Friday, Saturday, Sunday, and Monday.

And remember: Most restaurants are empty on a typical Monday night. The fact that celebrating couples will be packing it in this coming Monday will mean huge profits for an otherwise slow night.

So which night of the weekend is expected to be the biggest night for dining out this year? A survey of more than 4,000 diners from OpenTable.com showed that 39 percent of respondents are eating out on the actual day -- Monday. Thirty percent are planning a Saturday night celebration; 15 percent said Sunday; and 4 percent planned to celebrate on Friday.

One thing is certain: With 90 percent of respondents saying they will be celebrating Valentine's Day with a dinner out, you'd better hope your honey has already snagged some reservations. Because now? It's probably too late.

Are you dining out for Valentine's Day -- which night?

 

Image via Debs/Flickr

Read More